- 355
- Virgin Islands US
Luxury SUVs seem to be taking over the traditional role of luxury saloons. Things like the Bentayga, Escalade, Range Rover, Merc G. Chrysler could make something in that bracket, built off the Dodge Ram chassis but with entirely new styling and a legitimately good interior. More specifically targeting the Escalade clientele. If they can keep it under the magic 6 figure mark, it probably could steal Cadillac’s lunch. A Xover is simply too pedestrian.This is true, but all it takes is the right car. And by car, I mean crossover. Because no one is buying passenger cars any more. But getting back on point, one high-level pure luxury vehicle that generates excitement and is not a cynical badge-engineered stop-gap could do the trick. The anti-Cimmaron.
Also, the Stellantis name stinks.
It’s too early and definitely too radical to try dusting off the Imperial name and going straight for the Maybach S class’ and the Rolls Ghost’s jugular, though. Same reason Cadillac decided not to build the Sixteen/bring back names like Fleetwood and ElDorado, and why the new Linc Continental is just a Taurus. The big 3 just don’t have the panache to stand on equal footing to world luxury marques like they did 50 years ago. The days of Duesenberg and Packard are long gone, unfortunately.