As I mentioned on Twitter, SCG makes 15-20 cars a year and can sell every one of them, and more, from its motorsport activity alone. It's starting to make some new models that might boost that number, but it won't ever make more than 324 cars a year because that'd lose it the NHTSA classification as a niche car manufacturer, and attract some financial penalties.
As such, it doesn't need Gran Turismo for publicity, and can hold out for whatever it considers fair royalty.
But... similar niche brands like Ruf have openly stated that they see people who were Gran Turismo kids growing up, hitting their 40s, and buying a Ruf because it was dear to them when they were kids. SCG might not need the publicity now and its current customers may not give a stuff about Gran Turismo, but if it has the brand awareness now it has the customers in 15-20 years for whatever it's making then.
SCG has fooled itself into thinking it enhances the value of Gran Turismo, but in reality it's opposite, SCG would bring absolutely no value to Gran Turismo when you consider it's customer base and brand awareness, they need Gran Turismo more than Gran Turismo needs them.
We're only going to get one side. There won't be a response from PD.
Customer base determines what cars get into a game? I don't understand that, at all.SCG has fooled itself into thinking it enhances the value of Gran Turismo, but in reality it's opposite, SCG would bring absolutely no value to Gran Turismo when you consider it's customer base and brand awareness, they need Gran Turismo more than Gran Turismo needs them.
It's less likely a case of over-paying, and more of an issue of under-paying. They're likely getting cut short, as I'm sure there's manufacturers that cost a nice premium to license.Also, it's worth noting that Polyphony isn't willing to pay over the odds for licenses due to the impact it might have on the prices that themselves and other studios will have to end up paying elsewhere ontop
What financial benefit does SCG receive from being in Gran Turismo, other than licensing fees?
Maybe you should study basic marketing so you can understand what you're reading.
Yeah, okay Johnny-dismissive. I'll just assume you don't have an answer.
It really doesn't seem like they're hurting in any facets, with or without Gran Turismo. I don't think Gran Turismo fans not liking their answer is going to be changing that in any timeframe. Also, it's very likely because of that, it was easy for them to make that decision.Furthermore I imagine big brands like Ferrari or Lamborghini make a lot of revenue from sources outside of vehicle sales. Merchandise, sponsorships etc. If you have poor public perception, oopsie that won’t be a very successful outlet. I’m far from an expert and probably have no idea what I’m talking about. But more revenue means more resources to develop better racing cars and hiring better personnel.
lol Kaz has made it a point to include cars in the series from brands with total customer bases in the single digits. PD has included cars in the series from brands with customer bases of zero, with brands that had stopped existing decades before any of the games came out. How much do you think recreating concept cars from the 1980s by functionally dead brands increases the brand value of Gran Turismo?SCG has fooled itself into thinking it enhances the brand-value of Gran Turismo, but in reality it's opposite, SCG would bring absolutely no brand-value to Gran Turismo when you consider it's customer base (all 30-40 of them, a truly breath-taking and truly industry defining number!) and brand awareness (which pretty much translates to "no one cares" comparatively speaking)
they need Gran Turismo more than Gran Turismo needs them.
Hi there. Marketing major here. Increased brand awareness isn't inherently something that makes any difference for niche brands. If they are continually not even able to meet demand for their products and they have a dedicated and interested audience that they've gotten because of other things they do and the cars that they make, they don't need Gran Turismo at all; certainly not to the extent that paying for appearances is financially worth it.Maybe you should study some very basic marketing so you can understand what you're reading.
Elon Musk publicly whining about anything and everything that he doesn't like and generally just being a complete asshole on social media and television and the internet for over a decade hasn't seemed to do much to Tesla except when he actively lies about financial data. Scores of people do absolutely loathe him and will refuse to buy cars from him, but most people don't seem to care.It affects the public perception of the brand. And the “ripple effect.”I’m assuming your opinion is “public perception doesn’t matter.” That’s fine, personally for me - whenever I see SCG now I’ll associate them with whining on Twitter to GT fans. To me that’s a bad look and I’ll remember that sour interaction when I see them on tv.
Nah. At the end of the day, Glickenhaus is just one of the brand for Gran Turismo had it actually goes in. One brand exclusion or inclusion does not make less or more of the game. Kinda like Porsche and Lamborghini back then.I think I speak for millions when I say that it's just not a Gran Turismo game without Glickenhaus
Highly bet that when he said that, it meant that their teams only uses Asseto Corsa for the simulation and not others so they struck a deal for it. Also explains the exclusion for other games, not just Gran Turismo.“None of our customers care about GT. If they are interested in "sim" racing they use one of the many platforms that pay us a fair royalty.”
My favourite quote right here followed by:
"Those platforms include Assetto Corsa, and mobile series Asphalt and CSR Racing."
Elon Musk publicly whining about anything and everything that he doesn't like and generally just being a complete asshole on social media and television and the internet for over a decade hasn't seemed to do much to Tesla except when he actively lies about financial data. Scores of people do absolutely loathe him and will refuse to buy cars from him, but most people don't seem to care.
That’s fine, I can try to help.
It affects the public perception of the brand. And the “ripple effect.”I’m assuming your opinion is “public perception doesn’t matter.” That’s fine, personally for me - whenever I see SCG now I’ll associate them with whining on Twitter to GT fans. To me that’s a bad look and I’ll remember that sour interaction when I see them on tv.
Furthermore I imagine big brands like Ferrari or Lamborghini make a lot of revenue from sources outside of vehicle sales. Merchandise, sponsorships etc. If you have poor public perception, oopsie that won’t be a very successful outlet. I’m far from an expert and probably have no idea what I’m talking about. But more revenue means more resources to develop better racing cars and hiring better personnel.
Couldn’t you make the argument that Tesla is a global mainstream brand? And that these things are proportionate to one another?
SCG is tiny by comparison. And so the fans and the people involved are a much tighter group. Could be like being a jerk in NYC to someone compared to being a jerk in a small town.
(I don’t think Elon was behaving this way publicly before he became famous but I could be wrong.)
This is true; but I imagine that it's true to the extent that SCG is so small and exclusive that many of the people who buy cars from the company personally know Glickenhaus and aren't likely to care that much; and Glickenhaus himself making blunt Twitter posts about things people already expected to be the case (considering the situation with Lotus in GT Sport) is also quite a bit different from doing things like committing investor fraud and claiming COVID hoaxes.Couldn’t you make the argument that Tesla is a global mainstream brand? And that these things are proportionate to one another?
SCG is tiny by comparison. And so the fans and the people involved are a much tighter group. Could be like being a jerk in NYC to someone compared to being a jerk in a small town.
When Tesla was just a startup making Lotus Elises that looked uglier Musk was already making a fool of himself sparring with the BBC about how a show that drove a car through a mall to review it wasn't factual enough to have fairly reviewed his car. That's probably the first time many had heard his name specifically as opposed to the company.(I don’t think Elon was behaving this way publicly before he became famous but I could be wrong.)
You may well be right. I guess this is what test cases are for, to settle these questions of law.I would surely think that wouldn't stand when the game is selling itself on the contents of its game I.e those brands. If a sim had no Ferraris in it, but there was a Ferrari with branding sat in the car park as you drive by, maybe that would be covered but not assets you actually use? I haven't read up on this situation but that sounds more likely to me.
I’m sure it’s of no loss to them. Just like the whole ordeal with PD.For me I was neutral on SCG and the attitude lost me as a potential fan. That’s the end of it really.
I’m sure it’s of no loss to them. Just like the whole ordeal with PD.