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- Alabamamania
1 - How sensitive are these ignitions? How hard do you really have to hit that key, or by GM's measure, how heavy does your key ring need to be to make this a problem?
When I worked at Firestone, we'd get a lot of Cobalts from both customers and the rental fleets which had dud ignition switches. Which would make them an absolute bitch to get in/out of the shop. Sometimes, the key would get stuck in the ignition, sometimes it just wouldn't attempt to crank (i.e. not recognize the key).
We'd also get old GM vehicles with keys that wouldn't come out of the ignition, unless you took it out just right. And some, who'd remove the keys, but no actual key was required to start the car - just turn the tumbler, and you're motoring! But I'm thinking these had no issue with the myriad of electronics and safety controls we see today.
2 - How many people have that many keys to make it heavy enough to have it be a problem?
While I'm not exactly sure it's a cop-out by GM, there's plenty of ladies with every possible photograph of their kids, souvenir keychains, gag attachments, house keys, their friend's keys, a tiny bible, a remote opener, and a car key or two that might add a pound of added junk. It's entirely possible the downward force of the weight subsequently presses up on the metal key teeth, and could damage the internals of the ignition switch module. However, this isn't exclusively the domain of GM owner's massive key chains.
3 - How many people don't know how to handle a car that loses power steering and brakes - how many of those 17 deaths were a direct result of that, or, just something attached to the problem?
There's a big difference between:
Knowing you have no power steering right from the moment you've started the car.
and
No-room-for-error/spirited driving moment in which something suddenly fails.
Around a corner in which there's no tolerance for failures in the first place, say a mountain road, or a tight passage, the results of a sudden change in the driver's expectation of a steering input would be very troublesome to even the most seasoned drivers. It's one thing to have lots of room for running wide, or having another lane, but that's not always and not predictably the case.