Jaguar Reveals Rebrand for its EV Future (😬)

[UKMikey]

Lotus are already deep into electrification of their current and future range. Don't forget, they engineered and made the original Tesla Roadster for Tesla. However the Eletre, their SUV, is 2600kgs, the upcoming saloon, the Emeya, a touch less at 2550kgs and their hypercar, the Evija, is 1900kgs - so hardly lightweights in the mould of the 750kg Elise.

"Complicate, then subtract lightness. Let's stick in a big heavy battery for power, then the car will be slower everywhere." -- Not Colin Chapman

 

[Nessy]

Lotus are already deep into electrification of their current and future range. Don't forget, they engineered and made the original Tesla Roadster for Tesla. However the Eletre, their SUV, is 2600kgs, the upcoming saloon, the Emeya, a touch less at 2550kgs and their hypercar, the Evija, is 1900kgs - so hardly lightweights in the mould of the 750kg Elise.

I do wonder whether we'll see a lot more interest in sportscar EV's, from traditional petrolheads, once the battery density technology improves. Caterham looks like they might be onto something with their 'Project V' car. I'm not sure of the actual weight but it's supposed to be fairly light for an EV, plus they're working with Yamaha for the electric powertrain.

 

[r_outsider]

I do wonder whether we'll see a lot more interest in sportscar EV's, from traditional petrolheads, once the battery density technology improves. Caterham looks like they might be onto something with their 'Project V' car. I'm not sure of the actual weight but it's supposed to be fairly light for an EV, plus they're working with Yamaha for the electric powertrain.

I see no reason we won't be eventually, after all there is a lot to like about electric power. Although we gearheads as a lot are a bit slow to adopt new technologies sometimes, instant torque could be very persuasive. I figure there's a hybrid formula out there that would work really well for us but that's a whole 'nuther conversation for another time.

 

[Roo]

I do wonder whether we'll see a lot more interest in sportscar EV's, from traditional petrolheads, once the battery density technology improves. Caterham looks like they might be onto something with their 'Project V' car. I'm not sure of the actual weight but it's supposed to be fairly light for an EV, plus they're working with Yamaha for the electric powertrain.

Basically 1200kg, although it achieves that by having Caterham practicality - so no frunk, 2+1 seating arrangement and so on. And it's a concept, of course, so likely to change for production.

Like you say, I'd be more interested in an EV if they weren't so big and didn't weigh so much... and if I could afford one... and I had anywhere even vaguely practical to charge it. But I've no inherent objection to electric as a motive power.

 

[TheCracker]

I do wonder whether we'll see a lot more interest in sportscar EV's, from traditional petrolheads, once the battery density technology improves. Caterham looks like they might be onto something with their 'Project V' car. I'm not sure of the actual weight but it's supposed to be fairly light for an EV, plus they're working with Yamaha for the electric powertrain.

The low centre of gravity that EV packaging allows certainly favours the sort of handling you’d want or expect from a sports car, but with most EVs that packaging usually means the driver and passengers sit on top of the batteries, so your driving position isn’t optimal for a sports car and it’s styling would probably suffer too. I guess, especially with less need for overall range, you could package the batteries more creatively - up front or directly behind the driver where an engine would usually go, but that may compromise the benefits of EV CoG.

 

[MisterWaffles]

Which part of it is woke? Genuinely curious.

How dare they have so many different skin colours in an ad for a car brand that sells cars all over the world?!

That's like... DEI or something. shudders

 

[ScottPuss20]

How dare they have so many different skin colours in an ad for a car brand that sells cars all over the world?!

That's like... DEI or something. shudders

It's woke because it suggests that gender doesn't exist and we must all be transvestites or something like that. It promotes the wrong kind of "group think" where non-descript terms are used to describe individuals. The people that are showcased don't really exist in the real world and completely misrepresent the reality, which consists of more moderate people who don't want to focus on social issues that are mostly constructs of those who live in fairy land.

 

[Nielsen]

I posted the video, the press release (with images), and an opinion that "Copy Nothing" was a bit optimistic as the new logo font/wordmark copied the Marvel's Hawkeye one.

You did but it’s not even close to being the major concern in all of this. 😬

Nothing about "woke" or "politically correct", or EVs, so I'm not sure what I "should already know" about these things on the basis of that post.

You should already know the controversies surrounding this story. It’s all over the internet.

It's only really the one question, and you've not really come close to hitting an answer.

No, you’re in the ballpark of having asked 20 not so identical questions. It would be a lot easier if you posted the answer you’re looking for. But it would likely make no difference, because I’ve already given you the answer you need to hear. Multiple times.

Also, you’ve deducted things from my answers that I didn’t even say nor imply because you either misunderstood my points, or chose to do so for the sake of pestering the discussion.

 

[Famine]

You should already know the controversies surrounding this story.

I do. I didn't reference a single one of them in my article post, so I don't what I "should already know" having posted it.

No, you’re in the ballpark of having asked 20 not so identical questions. It would be a lot easier if you posted the answer you’re looking for. But it would likely make no difference, because I’ve already given you the answer you need to hear. Multiple times.

Also, you’ve deducted things from my answers that I didn’t even say nor imply because you either misunderstood my points, or chose to do so for the sake of pestering the discussion.

The question was "What is "wokeness", what are the ideals behind it, and how are they being challenged?".

You defined "wokeness" by using the word "woke", which is self-referential. When asked to define "woke" you said "political correctness", which either means "woke" is just another word for "political correctness" (which is stupid) or your definition is not accurate. When asked to define "political correctness" you said it was "a set of ideals pertaining to doing “the right thing”, but the right thing is influenced by a consensus". When I pointed out that this applies to an individual like the onr you brought up - Donald Trump (what better consensus is there than a plurality of nine-figures of American voters?) - you noped out. Apparently not permanently.

Thus far you provided no definition, no ideals behind it, and of the challenges you posted you stated one had nothing to do with woke...

The question remains what is "wokeness"? Again, I'm vaguely aware of its AAVE, segregation era roots to mean "aware of social injustice", but I'm sure you don't mean that as I don't know how it would play into this scenario or what is challenging it.

It's woke because it suggests that gender doesn't exist and we must all be transvestites or something like that. It promotes the wrong kind of "group think" where non-descript terms are used to describe individuals.

Here, one ideal ascribed to "woke" is that gender doesn't exist and everyone must be transvestites. Which is weird, but at least an attempt at a definition - even if I'm not sure why this has been posted at the jaGUar ad where neither gender nor transvestitism is mentioned.

It also leads to the question: does gender "exist"? Sex definitely does, but "gender" is, as far as I'm aware, merely a social construct.

 

[ScottPuss20]

I do. I didn't reference a single one of them in my article post, so I don't what I "should already know" having posted it.

The question was "What is "wokeness", what are the ideals behind it, and how are they being challenged?".

You defined "wokeness" by using the word "woke", which is self-referential. When asked to define "woke" you said "political correctness", which either means "woke" is just another word for "political correctness" (which is stupid) or your definition is not accurate. When asked to define "political correctness" you said it was "a set of ideals pertaining to doing “the right thing”, but the right thing is influenced by a consensus". When I pointed out that this applies to an individual like the onr you brought up - Donald Trump (what better consensus is there than a plurality of nine-figures of American voters?) - you noped out. Apparently not permanently.

Thus far you provided no definition, no ideals behind it, and of the challenges you posted you stated one had nothing to do with woke...

The question remains what is "wokeness"? Again, I'm vaguely aware of its AAVE, segregation era roots to mean "aware of social injustice", but I'm sure you don't mean that as I don't know how it would play into this scenario or what is challenging it.

Here, one ideal ascribed to "woke" is that gender doesn't exist and everyone must be transvestites. Which is weird, but at least an attempt at a definition - even if I'm not sure why this has been posted at the jaGUar ad where neither gender nor transvestitism is mentioned.

It also leads to the question: does gender "exist"? Sex definitely does, but "gender" is, as far as I'm aware, merely a social construct.

Yes, gender is a social construct but it's such an integral part of our world. You can call it oppression if you like but if you tear down this social construct, people's physical and mental well being are at great risk. You can't have biological men in female prisons and you can't have non-gendered toilets because all it will do is increase cases of sexual assault. It's a dangerous ideology.

 

[UKMikey]

They have lockable cubicles dude.

 

[Famine]

Yes, gender is a social construct but it's such an integral part of our world. You can call it oppression if you like but if you tear down this social construct, people's physical and mental well being are at great risk. You can't have biological men in female prisons and you can't have non-gendered toilets because all it will do is increase cases of sexual assault. It's a dangerous ideology.

All that from a Jaguar rebranding promo which looked like a boring early-90s EuroTrash episode and some derivative fonts.

Amazing.

 

[ScottPuss20]

All that from a Jaguar rebranding promo which looked like a boring early-90s EuroTrash episode and some derivative fonts.

Amazing.

Yep! That's right!