I hadn't realised how funky the Wagon R had become. In my head the regular ones are just the standard kei box, and the only one that really stood out was the old Wagon R RR:
...but a car in the background of the most recent MCM vid caught my eye, and after a bit of research it turned out to be a Wagon R - specifically, the Wagon R Stingray. Really neat looking thing, within the limitations of it still being a tall kei box!
And meanwhile, the regular Wagon R is fairly slick too.
The bright colours certainly help I think - you get so used to seeing basic boxy keis in black, white or silver.
I still think kei cars are one of very few genres not overly affected by the march of progress in technology etc too. They're not getting larger or more powerful or much heavier because they
can't, given the strict rules they have to adhere to. So it's mainly design and tech, and manufacturers really put some effort in as those are the only real places you can offer a competitive advantage (I saw one website noting that the Wagon R had got more interesting because it now had to compete with cars like the Honda N-Box Slash).
I've not driven many keis, but its hard to imagine them suffering in terms of driving experience - by most accounts, the mainstream ones have hardly been drivers cars in the first place, yet I expect the modern ones are quieter and more comfortable. And there are still sporty ones, whether that's Alto Works RSs or actual kei sports cars like the Copen and S660.