Sorry if this is already mentioned.
Source:
http://lemans.peugeot-sport.com/en/total.html
Sony Computer Entertainment France based in Paris, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware. Since the launch of PlayStation 3 in November 2006, over 34 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 143 million systems worldwide. Since its launch at the end of 2004, over 60 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.
Sony Computer Entertainment France has been committed to the world of sports from the outset, and more particularly in the field of racing. Moreover, the commitment of Sony Computer Entertainment France to car racing, does not stop at 24 Heures du Mans, but extends to a number of French drivers. The first among them is Sébastien Loeb, six times World Rally Champion who we’ve been sponsoring for over 10 years now.
It is through this commitment to with prestige and high-tech sports that Sony Computer Entertainment confirms its ambition to communicate to the general public, with the focus on a masculine target of under 35 years of age, i.e. the great majority of PlayStation gamers.
To this end, Georges Fornay, Vice President Europe of SCE and CEO of Sony Computer Entertainment France declares: “Our commitment to racing and especially 24 Heures du Mans for the past 13 years is at the very heart of our marketing strategy. This year promises to be exceptional for fans of PlayStation®3, for more than one reason, with 2010 celebrating the release of Gran Turismo®5, the latest in a racing series that has enjoyed epic sales on game consoles of over 55 million units worldwide”.
www.playstation.fr