I have some OPINIONS about this model of vehicle so buckle the hell up.
It's absolutely perfectly aimed and marketed towards a market niche that does not, and maybe can not, exist. People love suicide doors on their SUVs, especially when Mazda do it. Five seats is too many, let's just give it four. If it's a low-range electric vehicle, even better. Conspicuous economy badging on the C-Pillar is the best way to move units, let's make it a contrasting color while we're in there - that worked so well for Jaguar. For range extenders, how about we resurrect something that's only usable in racing? Now onto the name: It's a new type of vehicle, should it get (a) a new name, (b) discreetly slotted into the lineup of SUVs, or (c) named after a classical roadster? Now it's time to style it: Let's take the elegant, feminine curves of the rest of the lineup, and pair it with generic bulky baroque cladding. Genius, now it looks like 2008-era Dodge were told to render a BMW i3.
Wait a second.
Suicide doors. Four seats. Low range. Weird range extender. Sportscar naming.
It literally is a knockoff i3. Conceptually, if not aesthetically. Difference being, the i3 was genius and far too beautiful for this world, whereas this is a misinformed and frankly pale imitation.
The interior tells you which of these two is sincere, and which is confused. The i3 has dashboard and door panels made out of
very conspicuously recycled fiberglass. Unique, pleasing to the touch and to the eye, fits perfectly with the car's eco image and sustainable production. The MX-30 comes with (apparently optional) cork interior trim. Unique, pleasing to the touch and to the eye, and a lovely callback to Mazda's origins as a cork manufacturer. One problem.
Cork is endangered.