The trouble with CEOs, as every cooperate PR guy knows, is that they are the only people in the company who are free to speak their minds—and this can lead to trouble.
Although Ducati has hurried in an attempt to undo the potential damage done when Ducati CEO Gabriele Del Torchio was reported by CycleWorld.com to have said that Valentino Rossi was already a Ducati rider for 2011, the situation is a complicated one both for Ducati and for Rossi’s current employer, Yamaha.
The interview was done in Italian by veteran Italian journalist Bruno De Prato, Cycle World’s European Editor. When Del Torchio spoke of Nicky Hayden and Valentino Rossi working together in Ducati next year, he is quoted as saying “Next year he and Valentino will hone the bike to its ultimate winning potential,” and not “Next year he and Valentino would… etc.”
The distinction between future and conditional tenses would be very clear in an interview between Italians conducted in Italian. The only question would be in the translation into English.
There is some potential ambiguity in at least one key sentence: Del Torchio is quoted as saying, “This season will not bring any crown to Ducati in the sport, but I look forward to Valentino Rossi teaming up with Nicky Hayden.” Things we ‘look forward to’ do not always happen, but, taken as a whole, the original Cycle World piece was headlined “Rossi to Ducati in 2011Confirmed!” and that headline still stands.
Clearly Del Torchio said more than he should have if it is true that Yamaha has in its contract with Rossi the right of first refusal on his existing agreement. Under these circumstances Yamaha would have not only the right, but the obligation to study the bones of the Ducati offer to Rossi and then either equal it or pass on it by the drop-dead date which, it is assumed, falls during the GP of the Czech Republic, August 13-15.
My guess is that Del Torchio spoke as he spoke to De Prato because Yamaha had already passed—unable or unwilling to equal the Ducati Marlboro offer. No one who is free to speak will say what the contract will pay or for how long it will run. The Italian website GPone, which is developing a good record for accuracy among Latin sites, speculates that the agreement will pay Rossi over 19 million dollars a year and will be for two years with a third year option. Yamaha, according to statements made earlier this year by both Race Manager Lin Jarvis and overall racing boss Masao Furusawa, “will not enter into a bidding war with Ducati over Valentino.”
So, if all this is true (and, as, as far as I can tell, 100% of GP insiders believe the deal is done and dusted), why did Ducati suddenly come out with an official statement that accuses Cycle World’s Italian correspondent of getting it all wrong (or translating it all wrong)?
Probably because the language of the current Rossi-Yamaha deal, or a side-agreement of the same, gives Yamaha the right to announce any final decision on Rossi’s future either prior to a Ducati release or simultaneously. This is what all the talk about an announcement to be made by Yamaha on the Monday after the Grand Prix of the Czech Republic has been preparing us for.
If a careless slip of the lip by the Ducati CEO were allowed to stand uncorrected, Yamaha could choose to strictly enforce the letter of their current agreement, which, we assume, binds Rossi to Yamaha until January 1st of 2011. This was the case back in 2003 when Rossi announced he was leaving Honda to go to Yamaha. On that occasion, Honda denied Rossi permission to test the Yamaha during 2003 and that gave the Italian limited testing time beginning when the IRTA winter testing ban lifted in mid-January of 2004.
Honda and Ducati went through a similar situation when it became widely known that Australian Casey Stoner had agreed early in the 2010 season—perhaps even very early—to join the Repsol Honda team in 2011, but on this occasion Honda kept silent at all levels, from race boss Shuhei Nakamoto right down to the Grand Prix PR staff, and allowed Ducati Marlboro to announce on July 9th, complete with a statement of gratitude and farewell by Ducati race boss Filippo Preziosi, that Stoner was leaving. There was no mention in the Ducati release of Honda.
On the same day and in conjunction with Ducati, HRC announced that Stoner would be leaving Ducati and joining the Honda factory team.
With these protocol niceties fulfilled, Ducati is expected to allow Stoner to test the Honda for the first time on the Tuesday (November 9) after the final race of the season in Valencia. Maybe.
Under current testing restrictions, all non-rookie riders (if their contracts allow) are permitted to ride for one day during the three-day testing window after the final (November 7) GP of 2010 at the Circuit Ricardo Tormo of the Community of Valencia. After that there is a testing ban in effect until February 1, 2011. Under current rules riders are allowed to test between February 1 and 15 days prior to the first race of 2011, but only during six days and only at official Dorna/IRTA organized tests. (Rookie riders are allowed one three-day test at any MotoGP venue during the November/December period of 2011.)
With two of MotoGP’s big four changing factories, there may be a push within the MSMA by Honda and Ducati to have the number of testing days increased in order to give their new riders more seat time. Suzuki might be expected to agree, since the Rizla Suzuki factory team will be adding a new rider to replace veteran Loris Capirossi, likely destined for the Pramac Ducati satellite team.
Yamaha might not agree since limited testing time for Rossi and Stoner would be something of a disadvantage to Ducati and Honda. Yamaha will continue with Jorge Lorenzo (probably the defending world champion in 2011) and Ben Spies, who will simply move from the Tech3 Yamaha satellite team to the factory team on improved but similar machinery.
Whether, in fact, any MSMA members will request additional testing time is purely speculative, but, in general, the MSMA prefers to act only with unanimous support from its four members, Ducati, Honda Suzuki and Yamaha.
Best way out for Ducati as regards the apparent gaff by the CEO is to get the journalist, Bruno De Prato to allow the Ducati press release that claims Del Torchio was “misreported” to stand uncontested.
But Cycle World seems to be sticking by their man. The most recent relevant posting on the Cycle World site, signed by Cycle World Managing Editor, Matthew Miles, reaffirms the De Prato story under the unchanged headline: “Valentino Rossi Confirmed for Ducati 2011!”
A single quote is given, but an unequivocal one:
“This season will not bring to Ducati any crown in the sport,” said Del Torchio, “but I look forward to Valentino Rossi teaming up with Nicky Hayden.”
“Nicky is a wonderful person,” he added. “This year he greatly contributed to improving our Desmosedici racer. Next year, he and Valentino Rossi will hone the bike to its ultimate winning potential.”
Ducati’s press release states:
“Regarding the recent allegations attributed to Gabrielle Del Torchio—Ducati CEO and President—Ducati states that no agreement has been reached with the riders Valentino Rossi and Nicky Hayden for the future MotoGP season, although our interest in these riders remains.
“We would like to say that the recent news which has appeared on the US website Cycle World and other websites has been misreported and must be attributed to the many rumors circulating lately.
“Whether and when an agreement is reached, official press releases will be issued.”
I would question the use of the word “allegations” in the Ducati statement, but we can expect those “official press releases” from Yamaha and Ducati to be issued on the Monday following the Grand Prix of the Czech Republic. We may also learn then when Rossi is being allowed by Yamaha to test the Desmosedici for the first time.