Originally posted by vat_man
My big concern with the Cayenne is that, and this is without knowing the prices internationally, it seems to be a natural progression for X5 and M-Class buyers.
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What will your purist market, sitting behind the wheel of a GT3, think when he drives down a trendy street, and can not see ahead, because he can not see over the top of Cayennes?
Or, worse still, Cayennes, mixing with VW Touaregs?
That may actually be the problem; there is no purist market anymore. Let me give an analogy:
I work in the home theater/custom install market. It's booming right now, so I'm very lucky (and happy). But 20 years ago, my target market just didn't exist. It was instead the Hi-Fi market. All 2-channel stereo, monolithic (but beautiful to look at) speakers, thousands of dollars spent on the perfect custom-parts phono player, ridiculous amounts of time spent by audiophiles A/B'ing and agonizing over speakers, amps, and pre-amps in the showroom before they spent way too much money on it. That was a purist market. And the music was very enjoyable to listen to.
Now let's look 2 years ago: Bose-emulating HTIB's (Home-Theater-In-a-Box) are selling like crack-cocaine, washed-out plasma displays are beating far superior DLP projectors almost 10:1, and no one cares what it looks or sounds like, as long as they have a big display and they have "surround sound"...like they know what it means. No big deal, I make a killing telling people what they need to have all that and make even more putting the stuff in. Sure, I could spend an extra few grand on better components and few extra hours setting it up right, but no one notices and they want me out of their house sooner rather than later so they can sit and watch "Fast & Furious" before bed. They just want something, not the thing.
Now that the boom of home theater is near saturation, a significant portion of the market is starting to realize that HTIB's suck, plasma's look like crap compared to a Sony WEGA, and if you want to hear the dialogue and the music, you should at least move to B&W VM-1's. It's backlash after all the rubbish.
So back to Porsche: maybe after realizing that massive profit margin, Porsche decided "Hey, let's see if anyone notices that our SUV is pure garbage. Maybe they'll just buy the brand." I'm betting on the Cayenne being the biggest selling luxury SUV ever...for all the wrong reasons. Being trendy never lasts.