I'd like to preface that at least my experience with 'cancel culture' and PC culture has been with respect to entertainment. Largely I'd like present a hypothetical to illustrate my point. Say you are a stand-up comedian. You primarily make a living off of touring, which you heavily rely on social media to market, as well as any additional skits or content you may provide. You do a show one night where there's a 100 people and you tell a joke that offends about 5-10 of them while it's well received with the majority. Afterwards the 5-10 offended people accost you about the joke, rather sharply and bordering on harassment. You defend the joke and highlight that it's not serious and that it was well received save for them, but you'd take their comments into consideration and would offer them a refund if they weren't happy with the show. Later these 5-10 people go to social media and present the joke entirely out of context and call for your manager, bookers, sponsors etc to drop you, and it develops a large following. The joke continues to do fine at shows, representing that it is not the opinion of the majority. Yet due to the persistence of the social media movement, sponsors and bookers begin dropping your show, and you're even banned from those platforms. You take a massive hit due to negative publicity, despite the joke being taken out of context and even after people come to defend. You lose tons of money and even have your career put into jeopardy. This raises the question, owing to the nature of the situation, is this a justified result if 5-10 were offended by what you said and are not representative of the majority?
The issue I have here is that comedy has a bunch of variables at hand to affect how such a situation plays out.
First off, if the joke is being said
during a show, there's little to no chance it receives the end result of your situation unless it's absolutely warranted. The reason for this is, during a show, most folks immediately understand that whatever is said
within' the venue, is not to be taken seriously (unless the comedian's setup is meant to have an actual meaning behind the joke; Dave Chappelle's latest work is a pretty solid example of this). Hannibal Buress makes a solid joke about this important factor: "Oh you do stand up? Cool, just do some jokes for us here at the bar. Go ahead, I know when you usually do stand up, there's a stage, and lights, and sound, and a mic, and an audience,
and a proper context for stand up". If someone was to make a joke bad enough that the context of the venue can not excuse its offensiveness, chances are it's a really bad joke. But, if your example calls for 90-95% of the crowd enjoying the joke, then it seems highly unlikely those 5-10 people are going to cause enough commotion online to sway others without an equally sizeable chunk of folks hearing the joke, and reacting like the audience did. I think most folks would just think, "You heard a ****ty joke at a comedy show. Get over it". It'd have to be really outlandish to gain any more attention; see Michael Richards below.
If they are further taking the joke out of context & it gains enough traction for venues to drop you, then at some point, the context
will be shown. The comedy community is pretty good about this because it's an extremely important factor for comedians to be successful. A joke needs to be heard in full to gauge its effect. If people go around telling others on Twitter you made a joke at a show including the n-word, there's a high chance it'll get around. That word is a pretty fast track way to be "cancelled" from further venues & the public. However, before that would happen, typically, the joke in full would eventually come out. It's hard to call a joke offensive based on punchline or setup alone, you need the full set to make sense of it. In this case, it will come down how talented you are & how you wrote the joke surrounding the word. I'm going to reference 2 examples here about jokes involving that word where 1 comedian did get cancelled.
Michael Richards attempted to make a "joke" out of a situation & used the n-word. The problem is Micheal was making his remark in the context of speaking to 2 hecklers (although I don't think they were heckling, just being loud during the set). With making jokes at the audience's expense, you have to pull the joke off the top of your head while realizing your joke is being directed at a real individual in front of you. With hecklers/rude folks in the crowd, you can get away with a bit more aggressive comebacks, but you still need to be aware you're talking to someone. Where Michael went wrong is that while he started off his response towards the hecklers in a way that's usually acceptable, it quickly crossed the line when he shouted the n-word several times & amplified the racism behind 2 remarks he made to the men beforehand. Someone else speaks up & Michael continues the interaction as if it's a
normal comedian/heckler exchange where both parties basically just tease/mock each other & it remains a funny, impromptu part of the show. But, of course, it's not; Michael crossed the line by letting out real aggression towards an audience member & no matter his attempt to downplay what he did ("Ooooh, this shocks you" to the crowd), he just makes it worse as the interaction goes on.
The other reference is a joke by Louis CK. He starts off his joke by immediately saying, "I thought the n-word the other day. But it wasn't like a racial connotation." Louis does his bit about a dude making coffee with complete dedication & Louis being blown away by it. He ends it by saying, "When I left there, I just had this thought, 'that n-word made the **** out of this coffee'. I don't know why, he wasn't black, it's just what I felt in my heart". This works for 2 reasons; it's clearly indicated as a sign of endearment. And Louis CK has made a career of writing edgy jokes like this with an audience that understands it.
Which circles back to what I said about, "how talented you are". Your talent dictates how you write jokes & therefore, will influence your style as a comedian & the audience that reacts to your jokes. If you're a comedian in the style of Jim Gaffigan, writing an offensive joke about race or something else like rape, murder, etc. is going to be tricky because your style is more upbeat & your audience is more laid back. If you're good at presenting yourself as a shock jock like Daniel Tosh or Anthony Jesselnik, you can get away with much rougher jokes because your audience anticipates it & recognizes you're not serious about what you're saying; your ability to be funny comes in making something uncomfortable combined with an unexpected punchline. This also brings back in Hannibal's bit earlier about, "a proper context for stand up". Jim Gaffigan's jokes work well outside of a comedy venue, Daniel Tosh's joke about replacing his sister's pepper spray with silly string and then one night, she got raped... probably not (btw, that phrase I shared looks pretty bad out of context. However, once the full setup is shared about how he & his sister liked to prank each other aggressively & 1-up the other, it's less offensive & the punchline makes more sense).
Basically to get down to it, your hypothetical requires some further variables. What was the joke? How was written? Does fit in line with your style of comedy & audience?
The issue I have with your conclusion of being cancelled is that again, you acknowledge that 90-95% of the crowd found the joke funny. Even if the 5-10 people attempt to take the joke out of context, considering the fact it's a joke, people are going to want to know the whole bit. You can't just tell folks you wrote an offensive joke about abortion & not expect the general public to want to know how the joke plays out. And if you're talented enough to make that topic funny to the vast majority of the crowd, chances are most people outside your show will laugh too. Or at least a decent enough percentage where the venues won't cancel you over a joke that clearly gets a positive reaction in their settings.
If, if, things however, did go the other way, I think
@huskeR32 has covered the alternative with the underlined.
If there's enough of a reaction on social media that the comedy clubs are compelled by economic interest to not book the comedian any longer, and sponsors are compelled by economic interest to not associate with the comedian any longer, then surely many more than 5-10 people are now offended, no?
This would have to be a rare occurrence where you happened to play to the right audiences with a risky joke that the vast majority of the general public doesn't agree with. Would most likely have to easily involve a joke regarding race & performing in dodgy venues to begin with. But, if you're finding repeat success across the country with the joke, it's highly unlikely the general public would backlash against you b/c the entirety of the joke would come out fairly quick.
I think this comes down to 1 or the other: If the audience is 95% happy with the joke at multiple shows, I don't see an online circle of cancellation coming your way. If the venues are on the verge on cancelling your shows because of public backlash, you're not seeing repeat success of the joke.