I didn't ask about salaries, I asked about profits. How much profit should they be allowed to make? Everything flows from profits. Profits go down or cease to exist, stores will close, belts will be tightened, wages and salaries will eventually go down or cease to exist. No profits (for too long) = no business = no one getting paid or getting a bonus. So I'm asking, what level of return on the dollar is reasonable for the owners of the business? 1%, 2%, X%, some fixed amount? Before or after tax? What tax rate is fair on net income?