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WorldCarFansChinese auto brand Qoros will make its public debut at the 2013 Geneva Motor Show next March.
Established four years ago through an equal partnership between Chery and Israel Corporation (a global industrial holding firm), Qoros promises to focus on state-of-the-art technology with high levels of user-friendly in-car connectivity and vehicle safety standards. It targets young buyers in China and Europe and plans an initial production capacity of 150,000 units, rising to a maximum output of 450,000 cars.
WorldCarFansTheir first model will be a compact four-door sedan previewed in these sketches. Adopting European-inspired styling, the sedan is scheduled to make its public debut in March at the Geneva Motor Show. Qoros plans to sell this model starting in late 2013 in China, followed by Europe in early 2014.
Reflecting "shapes and elements of modern German automobile design", the compact sedan has a vertically slotted radiator grille that forms an isosceles trapezoid with the second chrome bar in the lower air duct. Inside the cabin we notice a minimalistic design with a built-in 8-inch touchscreen infotainment system.
Unlike most Chinese automakers, Qoros has set an objective to engineer all cars to receive maximum NCAP crash ratings.
Qoros design studies
Qoros Executive Director of Design, Gert Volker Hildebrand
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