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- S. Shields
The one thing that has been a constant during the better seasons is manufacturer support, once you loose that, you loose the money - and then you loose the big name talent. Once it becomes a series of entirely privateer teams, sponsors loose interest, the casual fan looses interest since it no longer gets marketed as well, then TV viewing figures fall and soon drops off the prime scheduling spots. Before you know it, its become a shadow of it's former self.
There are plenty of national race series out there with great, close racing and championships that go down to the wire. The one element that keeps BTCC in the public eye is manufacture/factory support and all that it brings with it to the party. I just hope that the NGTC regs and their non-reliance on what the car is based on, doesn't turn manutacturers off being part of it.
You have an excellent point.
The fact theirs a decent representation of works backed teams is a great source of appeal for fans. They represent a high-profile element that has impact. Look at the feelings stirred by the announcement last week that MG was to come back to racing and hook up with the most successful team in it's history. We have a squad that will give Honda Racing a massive headache. Triple Eight is one of the best run teams in the series.
Sponsors. I know goose egg about the concept of sponsoring in the context of sport but presumably the money aspect you talk about in the first paragraph of the quote comes in the form of the vast sums of money large companies are willing to plough into the team to be a title sponsor. Much more money than personal commercial partners provide. I know that Tesco Momentum will be putting in so much more money to be title sponsor of 888 than CPC or Coffeedrops.co.uk will be giving Dave Newsham to be a main backer of Dave Newsham. Title sponsors of teams always plough more money than sponsors of individual drivers. It takes more money from sponsors to help a team run than a driver.
But are they integral? last year for me was the most competitive Independent Drivers Championship I have know. Triple Eight's James Nash and Airwaves Racing's Mat Jackson were battling tooth-and-nail for top spot all season long. Then you had teams like WSR, Pirtek and STR taking valuable points. In the end the top 5 in the standings were all separated by 75pts. We do need works teams but I think the strength of the Indies supplement any loss made by the lack of many manufacturers.