Surprise, Surprise, the Update comes on Thusday
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If PD were better at communicating what’s going on we wouldn’t be surprised Pikachus. They somewhat clearly have a plan as the date has been “published” for what, a few weeks now? Which they shared unofficially through that publication, that’s great. They also seem to share timelines with gtplanet under nda and publishing embargoes. And that’s fair. What bothers me is this stuff exists, there’s no way a house this big doesn’t have things scheduled. But they’re so sloppy at properly communicating the roadmap for the game. Just had a major event in Paris, perfect opportunity to talk about a roadmap. We got a competition roadmap, but only vague rhetoric on the content.
I don’t feel like it’s kept secret to raise interest, even with the silhouettes. First, such strategy has been proven not to work well for marketing. GABBO GABBO GABBO!! Very few write stores about secrets and even fewer read em. Unfortunately it feels like an afterthought. If this is legitimately their marketing/communication plan they suck at it.
“We on track for release three weeks from now?”
“Yes boss”
Crickets chirp.
2.5 weeks later:
“Everything on track for release in three days?”
“Yes boss good to go! Should we release a maintenance statement?”
“A what? For who?”
“The players of the game....?”
“Oh yeah. Them. Uhhhh yeah sure. Don’t be informative though. Just the day that’s been rumoured due to our poor communication. I’ve got a vague chirp I’ll send out for that at some random time that’ll do.”
I’m frustrated by this for three reasons. The first is this is not the method of customer communication with an ongoing service model like the direction Kaz claims he wants to go. I’m happy to provide some SAS model change management if you’re listening Kaz!
The second is this is what I do for a living. I lead deployment of software to big companies who have lots of customers. Change management is huge in our delivery and something I track all the way through delivery. If we were vague with our customers or their customers it’s be hell to pay. Call centre volumes would skyrocket with people bitching about where’s Spa.
The last reason is if I knew Spa were coming, and or a select few other tracks, I’d book time off and ship my wife and child away to the in-laws and have myself the super Funtime party I’ve been dreaming of since I got the bloody game! Very hard thing to do on short notice.
“Honey, why are my bags packed and in the car?”
“We need to talk, we need to spend time apart. I didn’t plan for this to happen. I had no idea it would. Spa was released this morning.”
This sounds demanding to many of you but imagine how much less noise there would be around here if we got clear communication about a change plan and formal communication platform? And as I said above, this is the new customer engagement model. I’m thinking of AC here. They have a calendar of releases mapped and a forum THEY HOST where they semi transparently speak with their customers. Sure, there are delays and peeps complain about that, but if you communicate well they just look like complainers with no valid platform. I’m sure there’s other good examples with big dev houses that do this well, I’m not much of a gamer outside of GT Sport.