- 1,443
- Conquerer13
It's a real shame EA had to be scumbags and nab Porsche's exclusivity rights. Obviously that's not that only scumbag thing they've done; it's a crime that their sports games alone go through minimal "improvements" and are sold for full price every year.
As for Porsche, they seem to not care simply because there's a giant profit thrown at them just for digital rights. Who cares right? But like someone else mentioned, they're constantly attached the the negative image that is EA Games, Need for Speed, and recycled arcade videogames. Not only that, kids grow up playing Gran Turismo (and now Forza) with no Porsche models present. Many other companies understand the value of brand loyalty starting at a young age, and Gran Turismo and Forza are perfect potential partners to build this loyalty and familiarity. Any serious gamers who don't bother with EA's casual arcade racers are missing the presence of Porsche entirely. I don't see why that doesn't worry Porsche.
It's not like they're desperate for cash from the exclusive deal. Having their brand present in more games, especially those built on quality and brand partnerships like GT and FM could have an impact on their brand in say, 10-20 years and further into the future. Furthermore, who's to say car brands in videogames won't increasingly have a bigger impact in the future? We've just now learned about Vision Gran Turismo and all the brands that have jumped into that concept. You can take that even further by working with brands on different levels. Porsche is really missing out in that aspect by sticking with one brand that the consumer base doesn't even take seriously. I think most people would agree that EA's exclusivity is a massive waste of the Porsche brand in the digital universe. Everyone loses except EA, probably the most hated, least respected, and most joked about brand in the videogame industry.
But in the end we can blame EA all we want. Porsche agree to the deal so they're the real enemy. They certainly don't see the value in promoting and showing their brand in videogames and I really hope it hurts them in some way. I'm not saying they're going to fold or anything big that actually hurts them, but I hope they regret their decisions once they see videogame and manufacturer partnerships increasing in the future, something like the Vision GT program but to a different level. And then they take a step back and see that Mercedes, BMW, Ferrari, etc. are working with serious developers and games like Gran Turismo and Forza while integrating current and future development ideas for the benefit of the brands while Porsche has their strong association with a brand like EA Games producing games with their cars illegally street racing and outrunning cops.
As for Porsche, they seem to not care simply because there's a giant profit thrown at them just for digital rights. Who cares right? But like someone else mentioned, they're constantly attached the the negative image that is EA Games, Need for Speed, and recycled arcade videogames. Not only that, kids grow up playing Gran Turismo (and now Forza) with no Porsche models present. Many other companies understand the value of brand loyalty starting at a young age, and Gran Turismo and Forza are perfect potential partners to build this loyalty and familiarity. Any serious gamers who don't bother with EA's casual arcade racers are missing the presence of Porsche entirely. I don't see why that doesn't worry Porsche.
It's not like they're desperate for cash from the exclusive deal. Having their brand present in more games, especially those built on quality and brand partnerships like GT and FM could have an impact on their brand in say, 10-20 years and further into the future. Furthermore, who's to say car brands in videogames won't increasingly have a bigger impact in the future? We've just now learned about Vision Gran Turismo and all the brands that have jumped into that concept. You can take that even further by working with brands on different levels. Porsche is really missing out in that aspect by sticking with one brand that the consumer base doesn't even take seriously. I think most people would agree that EA's exclusivity is a massive waste of the Porsche brand in the digital universe. Everyone loses except EA, probably the most hated, least respected, and most joked about brand in the videogame industry.
But in the end we can blame EA all we want. Porsche agree to the deal so they're the real enemy. They certainly don't see the value in promoting and showing their brand in videogames and I really hope it hurts them in some way. I'm not saying they're going to fold or anything big that actually hurts them, but I hope they regret their decisions once they see videogame and manufacturer partnerships increasing in the future, something like the Vision GT program but to a different level. And then they take a step back and see that Mercedes, BMW, Ferrari, etc. are working with serious developers and games like Gran Turismo and Forza while integrating current and future development ideas for the benefit of the brands while Porsche has their strong association with a brand like EA Games producing games with their cars illegally street racing and outrunning cops.
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