It's not just the badge though, it's the car as well, I think it's a bit ugly...ok really ugly and it's just not my type of car. I, like everyone else here, can not comment on how it drives or feels inside since we haven't drive it.
And no having a Mini badge doesn't make it cool, I do not really care for the drop top Minis or even the new Clubman. A badge doesn't make a car cool, but I think it can seriously hurt a car's chance of being cool. Seriously how many of us would assuming something stunning from Daewoo?
I don't think it's ignorant, we all have our favourite manufacturers and our not so favourite ones. I personally do not care for Nissans for one reason or another but I do not say they aren't good cars. I don't like their styling or what they have to offer.