- 33,155
- Hammerhead Garage
How, exactly, are the "in it to get some money" if it's (probably) costing them about twenty million Euros?
Lotus will fail miserably and go into serious debt.
And hopefully will just go away and let Renault manage themselves.
Okay, this is a bit tricky: there are two Lotuses.
The first Lotus is Team Lotus. They were known as Lotus Racing in 2010, and they're run by Tony Fernandes. They ran green cars this year, and they will continue to run green cars in 2011. They have an unchanged driver line-up for next season: Jarno Trulli in car #20, and Heikki Kovalainen in car #21.
The second Lotus is Lotus Renault GP. They were known as Renault F1 in 2010, and they're run by Eric Boullier and Gerard Lopez. They ran yellow and black cars this year, but next year they wil run black and gold cars in tribute to the old Lotus racing cars from the 1980s. They have no connection to Tony Fernandes: the Lotus in the title is Lotus Cars, run by Dany Bahar. Lotus Cars is title sponsor of Renault F1, rebranded as Lotus Renault GP. They are also running an unchanged line-up: Robert Kubica in car #9 and Vitaly Petrov in car #10.
Dany Bahar is a marketing guru. You've heard of him before, even if you didn't know his name. Remember when Red Bull were cool? When they had the rock-star personality? They had a movie tie-in with SUPERMAN RETURNS in Monaco, and David Coultard wore a Superman cape on the podium. That was Dany Bahar. He crafted a lot of Red Bull's early identity in the sport, and they lost a lot of that when he left the team. From a marketing perspective, if anybody can make Lotus' plan work, it's Bahar.But can Lotus even sustain, better yet, even pay for all these motorsport programs they have announced? They aren't exactly making much of a profit, now are they? And if they are, it's definitely not big enough to join F1 Indycar, GT2, GT4, GP2, GP3, and even Le Mans. Where is this money going to come from? Definitely not Proton, becasue the yaren't making any bigger profit than Lotus is. And if they happen to not benefit from these racing programs, Lotus will fail miserably and go into serious debt.
Renault are not interested in Formula 1 anymore. They don't want to be anything more than an engine supplier. If Lotus Cars were to go under, Renault would probably just pull the pin on the team.And hopefully will just go away and let Renault manage themselves.
Renault are not interested in Formula 1 anymore. They don't want to be anything more than an engine supplier. If Lotus Cars were to go under, Renault would probably just pull the pin on the team.
Dany Bahar is a marketing guru. You've heard of him before, even if you didn't know his name. Remember when Red Bull were cool? When they had the rock-star personality? They had a movie tie-in with SUPERMAN RETURNS in Monaco, and David Coultard wore a Superman cape on the podium. That was Dany Bahar. He crafted a lot of Red Bull's early identity in the sport, and they lost a lot of that when he left the team. From a marketing perspective, if anybody can make Lotus' plan work, it's Bahar.
But I suspect you're just biased because you think Tony Fernandes has a greater claim to the Lotus name.
Yes, that's what I'm saying - in response to you claiming that Lotus should leave the team alone and let Renault manage it.. Renault have no control in the team anymore though.
Ambrosio at Virgin isn't it?
Pastor Maldonado at Williams.
Edit. Sergio Perez at Sauber.
Yeah, but Monza is a lot like Spa, so we already knew the Force India would be strong there. And while he did notch up a ninth place in Bahrain and seventh in Australia, Liuzzi undid it with his backwars somersault into Kobayashi in Shanghai. He was voted F1 Rejects' Reject of the Year for five Q1 eliminations, first-lap accidents in China and Canada, and half a dozen other mistakes. Like those crashes in Germany and Brazil. I think Korea was the only place he really showed what it took to cut it in Formula 1.To be fair, Liuzzi did once again show some glimpses at Monza 2009 and had a great start to the 2010 season.