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Along with your V8 family cars, here's another reason why Australian car market is a petrolhead dream.
It's not really any different to saving yourself a few quid on the options list when the M2 hits our shores. If you want the manual, you just don't tick the 7sp M DCT option (which saves £2645 straight away)
If you 'specced out' (i.e. didn't tick any of the options the M2 Pure doesn't have) you'd save yourself about £5000 (which basically the same as the AU$ 10,000 price difference from the M2 'Pure' to the M2 in Australia)
All calling it the 'pure' does, is make it simpler to navigate the options list.