Ok, maybe a few pictures will help.
Let's say we have this SLA suspension on a testrig:
The body is fixed and we move one wheel up and the other one down by the same amount:
In our case the wheel going up will gain some negative camber, the wheel going down some positive camber.
Translated into a cornering situation this would mean the body is rolled to the right:
Because the camber changes don't match the body roll, the outside wheel leans to the right.
To compensate for this we add some camber offset (this is what we're trying to set in the tuning menu):
So in the end the outside wheel ends up perpendicular to the road surface, which would be the optimum w/o tire deformation...