FM4 really needs re-structuring over FM3,FM3 sacrificed a lot of online and track features to bring a more "General" approach to it,I like how FM2 was structured and among fans the best online mode was founded on FM2 ,something that they really should bring back.
The Top Gear logo things is just to call attention in my opinion,since new test track (for the American) might be included,I don't think that the content of the shows(test and voiced cast)would be in the game, although if they do it will bring a good refreshing fell to the series specially to cover the lack of "special events" like licenses and driving challenges in GT series,which are a really good feature that FM series lacks of.
In the graphical part some improvements will be really welcome,a full cockpit view and some adjustments in the tracks like Fujimi kaido(3D trees for example),also more cars and more "dynamic racing",what this game really needs an the addition of more cars while racing.
The problem that I found,and what will be a massive problem is the kinect features,what I seeing there is just pre render stuff again,just like in E3,the problem with this is that the developers cannot develop the game,just adapt it to the hardware,the problem in question is that for racings sims you need a wheel for feedback,pedals,gear liver(sorry if I misspell there),but if FM4 optimize itself for kinetic then it will be another "Joy Ride" but with better graphics,that is my view of this,FM4 has all potentials of beating GT brand I know this because of what I have seen in FM2 and FM1,but if they use the FM brand to just boost the kinetic "thing" then it will be just "another racing game"and that would be a really bad thing for the FM brand.
With these points given I just want or wish to have a proper racing game,instead of an adaptation of a popular franchise to support an "accessory",Turn 10 must focus on and try to deliver the game that FM4 have to be instead of a huge interactive advertising tool.
An that "walk your car around" seems to me like a big photomode,the problem is that if looks that good or is just a pre render video(also I wonder if the 360 can handle that level of anti-aliasing,image resolution and texturing,because in E3 in game it was just FM3 with kinetic,which is my whole point),I just hope that Kinetic don't make this game bad.