What would the kind of feature be if you're looking at a three-year, generational leap?
I would love to be able to turn around a car in like two weeks. I'd love to be able to go to the Detroit Auto Show and two weeks later people go, "Oh yeah, I was reading about the Detroit Auto Show. I just go to Xbox Live and I download it into Forza Motorsport. I can taste it, I can touch it, I can drive it, and it's right there."
But that kind of turn around is just not possible when you're talking about the kind of polys we have in a car. It takes us three months to build a car and do the interior and get the audio. So we would have to invest in this laser-scanning technology that we had in the Bugatti. It actually cuts down the turn around quite a bit, because rather than having to start from basically a block of tofu that you're modeling this car into, we're actually starting from really highly detailed CAD drawings that we can manipulate to match exactly the photographs we made.
Even so, that's just cutting a few weeks out. What I'm talking about is cutting out 90 percent of our current time so we can turn a car around -- bang, bang, bang, bang, bang.
And what would that require besides something with laser scanning? Would that require the participation of the car companies?
They have been participating. Ferrari, for example, has given extensive CAD drawings. We've got a very strong partnership with Ferrari so they give us all sorts of drawings. Again, that cuts the time down but the kind of time I'm talking about, I think would be the next generation of laser scanning. It's basically what we don't have yet.
I think what we need is, I don't know – that's what I mean about if we had the answer, we'd be targeting it already. That's what I mean about three to five years away. We just don't have the technology.