This isn't the Challenger thread, I don't see how that car relates. The fact is that Dodge is clearly desparate to move Vipers. They're selling a 640 bhp exotic car for $85,000. And yet nobody's buying it. Frankly, I'm not surprised. Even at that price, the build quality is not good enough. Furthermore, it's not brutish enough to properly wear the Viper nameplate anymore. Generally speaking, people who can buy a car at that price are older, since they've had time to earn the money. And as you age, your tastes become more mature, subtle, and comfortable. When you're older, you want something relatively comfortable, but when you're 20 you don't care. A small portion of mad car nuts like the Viper and can afford it. And if I wanted a Viper, I'd rather have an older one with more brutality and more honesty.