I kinda like it. Big trucks like this have a lot of space inside...something I really appreciate at 6'3". It's a good work truck; you can do everything you can do in a pickup truck in it...carrying things, towing things, whatever. Trucks like this are comfortable. You can just relax in it. No, the seats won't adjust fifty different ways (forward/backward, back tilt, sometimes up and down...but only sometimes*gasp*shock*horror*), you won't mistake the seat material for the hide of some rare endangered yak subspecies that only lives on a single mountain hidden somewhere in the Siberian wastes, and, let's face it, nobody but fans of this specific truck series are ever going to turn their heads and watch anything but the most pristine, show-winning example as it drives by unless it's lost its muffler or been turned into a lifted redneck truck, in which case they'll think it looks stupid unless they're into that kind of thing.
In short, I wouldn't turn one down if I needed a truck and it was reasonable.
But there is no way this thing could ever be considered cool.
While I don't subscribe to Famine's idea of cool (do you think anything is cool?!) I've got to say he has a point...most of the remaining trucks like this that I've seen are either driven by rednecks or old rural people with hats that say something about fishing. One of the most infuriating people I know drives one of these, and he's about as irritatingly redneck as you can get. Most of the people who used them heavily for work broke theirs or wore them out long ago and got something newer...what remains is basically cheap general transportation/hunting/mudding with the occasional bit of 'regular' work, something that can be done by any pickup. It served its purpose and did it well, now everyone else has moved on.
This truck is a great big MEH. Decent looking as far as pickup trucks go, but I've never seen an unmodified pickup that stirs up enough emotion for me to call it cool.