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Does it have to be over 50% to be the majority? I know that Ford with only about the third share of Mazda has the controlling share.
No it doesn't - Chrysler has for years controlled Mitsubishi with a very minimal stake, and of course General Motors does a good job controlling Subaru despite not even owning any of Subaru itself.
~Sp33~
Can anyone grab me some info ( or shed me some light) with the isuzu and honda ties.. i never thought that honda had any ties, being the lesser share. It did have rover and MG, but it always had dominant shares here.
I have previously called the Isuzu-Honda partnership of 1994 to 1999 one of the single worst partnerships in the history of business, and I continue to do so. It's one of my favorite stories to tell, too.
Honda's president announced in the early 1990s that he absolutely hated SUVs, but of course even then the trend was growing with the introduction of the 1991 Ford Explorer. So Honda decided it would approach General Motors about building SUVs for Honda. At the time, General Motors was really only producing one SUV worthy of a Honda badge (as in, not huge) so the Isuzu Rodeo became the Honda Passport in 1994. Interestingly, when the Rodeo debuted in 1992 it had "huge panel gaps" and a "dated interior" but when that same interior carried a Honda badge in 1994 it was "robust." The Passport was sold from 1994 to 1997, then redesigned and sold from 1998 to 2002. That really wasn't the bad part of the partnership.
1994-1997 Honda Passport
1998-2002 Honda Passport
In 1996, Honda, sensing the new premium SUV trend (long before the other manufacturers - I've previously said Honda actually was one of the pioneers of the trend, along with Land Rover) once again asked General Motors for an SUV - this time a copy of the Trooper that they could rebadge and sell upmarket as an Acura. So, the 1996-1999 Acura SLX was born. Unfortunately, this is where the partnership turned bad. Just a year later, ConsumerReports, an unfortunately widely-trusted consumer magazine, decided that because of the Trooper/SLX's high roof design, it was prone to rolling over during panic maneuvers and gave the car a "not acceptable" rating in their magazine. This was pretty unfortunate for Acura, who hadn't even had a hand in the design of the vehicle and was really just along for the ride. Both reputations were pretty badly damaged due to the ConsumerReports rating; Isuzu sued CR and Acura eventually withdrew the SLX from the market.
1996-1999 Acura SLX
Perhaps the worst car to come out of the partnership was the 1996-1999 Isuzu Oasis. In 1995 Honda began selling an underpowered minivan known as the Odyssey. Many people have either forgotten about this vehicle or never knew about it in the first place; I've heard the 1999-2004 Odyssey referred to as the "first-gen Odyssey" more times than I can remember. But indeed, there was a real first-gen Odyssey, poor though it was. Isuzu adopted the design in 1996 as part of Honda's payment for using the Trooper and Rodeo. Unfortunately for Isuzu, the car was trash with a Honda badge which meant it was
really trash with an Isuzu badge - the majority of these things are now taxi cabs in New York City. The best part of the whole thing is that when the 1995-1998 Honda Odyssey was redesigned, Isuzu was given the option to sell the next-generation model but passed because of poor sales of the original. Of course, the 1999-2004 Odyssey is called by most journalists the best minivan ever built.
1996-1999 Isuzu Oasis
The relationship was actually rekindled in 2003, when General Motors approached Honda about using some Honda engines. Currently, GM uses Honda's 3.5-liter V6 (found in, among other things, the Honda Pilot, Honda Ridgeline, and Acura MDX) in its 2004-_ Saturn Vue V6, and in return GM builds diesel engines for Honda in Europe.