- 17,098
- United Kingdom
Jaguar Reveals Rebrand for its EV Future (😬)
- Thread starter Famine
- 82 comments
- 3,019 views
- 17,098
- United Kingdom
True, so they just need to make a lightweight MX5 like sports car for me to be interested.
I am now aware they are reinvented.
Hmm ok, but maybe thats not how politics or diplomacy works or sentiments of the public. Think of Ukraine, many governments including ours have banned companies from buying/selling products with Russia. We have chosen a side due to our values. It's not just authorites, citizens are taking matters into their own hands and media helps spread the information about what brands say Unilever or Pepsi are dealing with Russia. In turn there are supermarket boycotts, umm what else, I recall boats in ports were refused docking by the public as suspected of being russian or russian goods even though it was legal trade. We do actualy hold manufacturers to account in other cultures and soverign nations.
When we have a problem with a country now intead of bombing them or invading them like we once did with Iraq. Now we need to make sure they dont get cars in British Racing Green,or New Barbie Pink.
Balancing act though yes?
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- 86,766
- Rule 12
- GTP_Famine
I actually really like the car. There's some Lagonda Taraf vibes, but without that weird front-end and oddly long windscreen.
- 4,835
- Connecticut
- Ridley-X4
I think that'd be more in-line for Lotus, in which case I'd be down to see them try to revitalize the Elan - the exact car that inspired the Eunos Roadster. Either way, I honestly feel bad for anyone who's a fan of UK-based automakers not named Aston Martin or McLaren at the moment.
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- 3,781
- Brisbane, Australia
- Chameleon9000
Graphic designer here too, everything about it is bugging me 😂. Not pretty.As a graphic designer, that new logo is really bugging me. Is it 'jaGuar' or 'JaGUar' now?
Keef
Premium
- 25,013
- Dayton, OH
- GTP_KeefRacer
- GTP Keef
Potentially rad, potentially Jaguar. Which is odd because they're insinuating that they're getting rid of their heritage. This looks like it could have a lot of heritage design.
- 11,201
- Sweden
- eran0004
Their sales were at an all-time high just before the pandemic. The recent decline in sales is probably related to the fact that they haven’t released anything new since 2018.
Thinking “it must be a brand problem, let’s reinvent ourselves” is just going to hurt them.
- 50,809
- Australia
- SpacedustDaddy
I think the new direction is going to be all about the interior. Disco balls and vibrant mood lighting. Fabric textures and comforting spaces.
Can't wait to see what the new generation of Jaguar buyers look like. Where will they come from/what class in society? Which buyers of different brands will make the switch to jaguar?
How urban will the car(s) be? Khaki or Carhartt? Velour track suit or silk sportswear?
Can't wait to see what the new generation of Jaguar buyers look like. Where will they come from/what class in society? Which buyers of different brands will make the switch to jaguar?
How urban will the car(s) be? Khaki or Carhartt? Velour track suit or silk sportswear?
- 29,159
- Glasgow
- GTP_Mars
I nearly posted this exact thing.
And this
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My mate has a theory about how this ad came about, and I reckon he's probably right.
As jaGUar are moving entirely into the high-end EV market, they will be even more directly up against Tesla. This ad seems directed at the same audience that are less inclined to buy a Tesla in recent times as Musk has thrown his weight fully behind MAGA and Trumpism. Maybe that's an overly political hot take, but it's the best explanation I've seen yet for what appears to be an otherwise inexplicably horrid rebrand.
- 4,540
- SoCal
- GTP_MooCow
- 646
- Canada
- outsider819
- 23,912
- It/It
- GTP_TheCracker
If they can steer Jaguar into being JLR's high-end electric only saloon-based range, then they could have a set of brands that could truely take on BMW and Merc in that segment. Whether that means it needs a Jag 1/2-Series or A-/B-Class sized rival too could be where this new marketing direction stems from. A car of that size doesn't really fit well with their traditional image.
- 14,012
- Ireland
- driftking18594
- CiaranGTR94
I'm sure the same was said of Mercedes themselves when they launched the A-Class.
That being said, is there any appetite at JLR to release such a model that would compete with the likes of the new Renault 5?
- 23,912
- It/It
- GTP_TheCracker
I don't see them going as small as that, that would certainly be off-brand. Unless this rebrand takes them that way, but then why devalue a brand like that? - They have Tata's own range of small electric vehicles that they could start selling in other (first-world) markets if they really wanted to compete with the R5 head on.
- 17,098
- United Kingdom
They said last year that they've got to go upmarket with high margin products, they're not going to mess about with high volume low margin products - it's simply a risk they don't need to take. They want to be more Bentley than BMW - hence the concepts are going to be large luxury saloon, large luxury coupe, and large luxury SUV.
- 4,089
- Reading
- cutback73
- cutback73
As an owner of an XE P250 I can tell you I hate this brand look... But I like the potential look of the car based on the camo.
The problem they have is that literally 0.000% of their existing customers are in the market for the new cars. Even F Type buyers are nowhere near this market which will be closer to 150k than 100k by the time you add optional seats/wheels/heating etc.
Also, I'm a regional committee member of the Jaguar Enthusiasts Club and am at the point of looking to change my car soon:
1. Jaguar have abandoned me and I HAVE to change brands even though I would like to stay with them.
2. Even more importantly, they are abandoning the very people that sell Jaguars to others - the people that own them and have some passion about them. I don't see anyone in any Jaguar club telling someone to buy the new cars (if they ever arrive), which means their current prospective customer numbers are starting literally from ZERO.
2. Many or most members of the club don't believe this car launch will ever happen. At earliest, the last guide was a launch "sometime in 2026" but they are prioritising LR first for engines etc, so take that date/year with a large pinch of salt. Unless they get sufficient early preorder demand (which seems unlikely) expect Jaguar to go the way of the CX-75
Ja-gyu-ar...
Ja-gyu-ar...
Ja-gyu-ar...
See, it's easy
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