Jaguar Reveals Rebrand for its EV Future (😬)

[eran0004]

Yes. I am the problem. Not the marketing which is no way reflects anything of substance.

You made the accusation that the ad is trying to turn you into a transvestite. That idea has no basis in reality, it’s all in your head. That’s why the problem is with you - not with the ad.

Didn't you see videos of people shooting cans of Bud Light? Or tipping it out into a bin?

Here’s what you wrote:
“That's what most of Bud Light's customers thought.” Where did you get that from? Because a video of someone shooting a can of Bud Light does not back up that claim.

One video is enough to alienate an entire group of customers. Which it did and now the company is in trouble.

Sure, the transphobic group has certainly been alienated. But that doesn’t mean that the purpose of the sponsorship was to tell everyone that they must become transvestites. That message only exists in your own head, because it’s what you want the ad’s message to be, because such an interpretation allows you to vent your frustration with liberalism and individual freedom and blame it all on Bud Light.

Ironically, the Bud Light sponsored video did succeed in turning you into drama queens.

 

[McLaren]

Perhaps it does but that's not an excuse to destroy your brand's image.

Brands should be free to advertise their image however they choose without worrying a bunch of conservatives (who love to champion themselves the protectors of free speech & haters of cancel culture) will ironically throw a bitch fit when they see a Bud Light ad & go, "Oh my god, a transgender person!"

 

[emGieT]

Oh, we having discussion about that hilarious ad here. Let me just share my reception of that rebranding:

Just lame... nothing more to say.

 

[Ryan81]

I must admit, I can't get too excited for EV supercars and hypercars. I know they have advantages over internal combustion engines but damn, are they boring! Imagine one day watching F1-EV- no whining rotaries, no thunderous V12s, just a low humming "zzzzzz" 🥱

 

[Fezzik]

I must admit, I can't get too excited for EV supercars and hypercars. I know they have advantages over internal combustion engines but damn, are they boring! Imagine one day watching F1-EV- no whining rotaries, no thunderous V12s, just a low humming "zzzzzz" 🥱

An F1 car with a V12? Now that's something I haven't heard in a long long time.

1.6 litre V6s - that's the future!

 

[McLaren]

I must admit, I can't get too excited for EV supercars and hypercars. I know they have advantages over internal combustion engines but damn, are they boring! Imagine one day watching F1-EV- no whining rotaries, no thunderous V12s, just a low humming "zzzzzz" 🥱

Formula E just turned 10 this year. Seems a lot of people do like to imagine that. /shrug

 

[Meythia]

Formula E just turned 10 this year. Seems a lot of people do like to imagine that. /shrug

I prefer E over 1, but I prefer WRC over anything else. In fact I prefer anything over 1, even if I havent heard about it yet.

 

[Ryan81]

Formula E just turned 10 this year. Seems a lot of people do like to imagine that. /shrug

Fair enough. Just my opinion.

 

[Ryan81]

An F1 car with a V12? Now that's something I haven't heard in a long long time.

1.6 litre V6s - that's the future!

Potentially. I guess we'll see.

 

[Fezzik]

Potentially. I guess we'll see.

No not potentially. They've been using them for a long time and will continue with the new regulations from 2026. There hasn't been a V12 since the mid90s, V10s have been gone for nearly 20 years, V8s for a decade.

No sign of them of them going fully electric - as stated Formula E is there for that and doing pretty well with support and manufacturer interest - but hybrid & sustainability is here to stay, in F1, endurance racing, road cars, etc.

As for super/hyper cars, the most entertaining and interesting for me is currently the McMurtry Speirling Pure - all electric and definitely not boring.

 

[AlexWilmot]

Lots of metathesiophobia masked by anger and a dislike to the LGBTQ+ community for some weird reasons (mostly insecure ones I assume).

As far as I can tell there is 1 of 8 people in that advert that I cannot tell their gender, however it doesn't matter. it has 0 impact on my life and 0 impact on my desire to buy a Jaguar or not. Personally I don't like the font as it reminds me of a new start up tech business but again it wouldn't stop me from buying a jaguar.

What it does do is open up a market to people who would of never thought of Jaguar as a car purchase, the stereotype of old white male buying jaguars is well imprinted in society so why would they need to represent that?

Anyway the marketing is a good move as it's got the "old" views talking about it and the "new" ways of thinking championing it(it was brought up in my companies town hall yesterday as a success btw)

 

[Meythia]

What it does do is open up a market to people who would of never thought of Jaguar as a car purchase

Around 2001 or so a previous coworker bought a Jaguar during that time.
Not the sterrotypical customer, but rather one that usually would be associated with BMW or Mercedes (in German stereotypes).
A bit later he quit the job and started delivering pizza - with that car.

 

[Clinton Ducks]

How dare they have so many different skin colours in an ad for a car brand that sells cars all over the world?!

It’s an advert for a car brand?

 

[Veinz]

They’re about 4 years too late with this ad.

 

[ScottPuss20]

You made the accusation that the ad is trying to turn you into a transvestite. That idea has no basis in reality, it’s all in your head. That’s why the problem is with you - not with the ad.

It’s all in my head? It’s nothing to do with the ad? Right.

Here’s what you wrote:
“That's what most of Bud Light's customers thought.” Where did you get that from? Because a video of someone shooting a can of Bud Light does not back up that claim.

Why the hell would consumers of Bud Light WANT to be associated with a trans person? They don’t want to be seen drinking the same beer as a transvestite.

Sure, the transphobic group has certainly been alienated. But that doesn’t mean that the purpose of the sponsorship was to tell everyone that they must become transvestites. That message only exists in your own head, because it’s what you want the ad’s message to be, because such an interpretation allows you to vent your frustration with liberalism and individual freedom and blame it all on Bud Light.

I’m sure the video was put together with the best of intentions but it backfired horribly because it did not connect with the target audience. Simple. A lot of people did not understand why it was done.

Ironically, the Bud Light sponsored video did succeed in turning you into drama queens.

No it didn’t.

Brands should be free to advertise their image however they choose without worrying a bunch of conservatives (who love to champion themselves the protectors of free speech & haters of cancel culture) will ironically throw a bitch fit when they see a Bud Light ad & go, "Oh my god, a transgender person!"

Brands are also free to destroy themselves. And if your core demographic consists of “conservatives”, you don’t market your product to people who are not! That’s a terrible way to run a business!

 

[TumeK5]

Why the hell would consumers of Bud Light WANT to be associated with a trans person? They don’t want to be seen drinking the same beer as a transvestite.

I'm not sure why a transvestite in an ad has anything to do with enjoying your Bud Light.

 

[Meythia]

I'm not sure why a transvestite in an ad has anything to do with enjoying your Bud Light.

"If a trans person enjoys it, this must mean it is tainted."
...

 

[Ryan81]

No not potentially. They've been using them for a long time and will continue with the new regulations from 2026. There hasn't been a V12 since the mid90s, V10s have been gone for nearly 20 years, V8s for a decade.

No sign of them of them going fully electric - as stated Formula E is there for that and doing pretty well with support and manufacturer interest - but hybrid & sustainability is here to stay, in F1, endurance racing, road cars, etc.

As for super/hyper cars, the most entertaining and interesting for me is currently the McMurtry Speirling Pure - all electric and definitely not boring.

The future could refer to 2040. They may not be using 1.6 litre V6s then. Or even in 2030. The word is rather general.

But if fossil fuels are going the way of the dinosaurs, as so many companies, governments etc in the Western world are pushing for, what's F1 going to run on? Geothermal? Hydrogen? Can't see F1 being the only form of motorsport which will continue using petrol.
On a side note, would be interesting to see how tanks, APCs, jeeps etc transition from fossil fuels to all electric. Not forgetting aeroplanes.

Again, the EV hypercars comment is more my personal view. If others like all electric cars, that's fine. I can only speak from my own viewpoint. When I play a racing game, I don't choose the Nevera, Evija, E-Mach Mustang etc because they don't provide any kind of excitement, adrenaline rush etc. They just go very fast without having those extras that make you smile.
Like many things in the world now.

 

[Fezzik]

But if fossil fuels are going the way of the dinosaurs, as so many companies, governments etc in the Western world are pushing for, what's F1 going to run on? Geothermal? Hydrogen? Can't see F1 being the only form of motorsport which will continue using petrol.

How sustainable fuels can benefit the world

Formula 1, a sport that consistently pushes the boundaries of man and machine in pursuit of perfection, has always been at the forefront of automotive technology – active suspension, turbo-hybrid power and paddle-shift gearboxes to name but a few. It should come as no surprise then that it has...

www.formula1.com

Hydrogen is certainly an option for the future, it's already used in some race series.

It's still mostly greenwashing, the manufacturers just want to show off their eco-credentials, but F1 really isn't petrolhead central and hasn't been for a while.

 

[Meythia]

The future could refer to 2040. They may not be using 1.6 litre V6s then.

1. doesnt matter "what future time" you pick.
2. engine size comes with weight, but does equate into more speed, because speed is the sum of power+handling of which handling is the opposite of weight, which is why sport cars will look for ways to reduce weight without losing power.

what's F1 going to run on? Geothermal? Hydrogen?

1. how is that supposed to work? could as well just say "sunsail"
2. why not? only missing the smell

would be interesting to see how tanks, APC ... transition from fossil fuels to all electric.

Wont happen, because reliabilty and availabilty needs to be guaranteed.

Not forgetting aeroplanes.

Already has happened in small scale.

https://edition.cnn.com/2022/09/27/tech/eviation-alice-first-flight/index.html

 

[Clinton Ducks]

2. engine size comes with weight, but does equate into more speed, because speed is the sum of power+handling of which handling is the opposite of weight, which is why sport cars will look for ways to reduce weight without losing power.

The future of motorsport:

 

[Ryan81]

1. how is that supposed to work? could as well just say "sunsail"
2. why not? only missing the smell


Wont happen, because reliabilty and availabilty needs to be guaranteed.

Already has happened in small scale.

https://edition.cnn.com/2022/09/27/tech/eviation-alice-first-flight/index.html

Why not just use hydrogen now? Is it lack of availability? Difficult to produce? Certainly cleaner I would have thought than electric because in order to make these batteries, they still need fossil fuels.

So, armies can continue with fossil fuels while the rest of us just need to accept that electric cars are the way of the future? Seems like double standard....What happened to climate change? Or since there are fewer army vehicles compared to cars, this doesn't apply to them?

I know about some light aircraft using electric. I'm talking about the big boys like the A380 and 747.

 

[Ryan81]

How sustainable fuels can benefit the world

Formula 1, a sport that consistently pushes the boundaries of man and machine in pursuit of perfection, has always been at the forefront of automotive technology – active suspension, turbo-hybrid power and paddle-shift gearboxes to name but a few. It should come as no surprise then that it has...

www.formula1.com

Hydrogen is certainly an option for the future, it's already used in some race series.

It's still mostly greenwashing, the manufacturers just want to show off their eco-credentials, but F1 really isn't petrolhead central and hasn't been for a while.

That's the impression I get, too. I think they want to be seen as the "good guys" in appearing sustainable, green etc because they feel that's how the general trend is going in the Western world.
Perhaps I should have used a different example other than F1. To be honest, I actually don't like it even though I love cars in general 🤣

 

[eran0004]

It’s all in my head? It’s nothing to do with the ad? Right.

100%. If you really think that “hmm, I can’t figure out if the person I see in the ad is a man or a woman. That has to mean that the company who produced the ad wants me to become a transvestite”, then that’s all in your head.

Why the hell would consumers of Bud Light WANT to be associated with a trans person? They don’t want to be seen drinking the same beer as a transvestite.

What could they possibly have against that? And why would it make them believe that Bud Light wants them all to become transvestites themselves?

I’m sure the video was put together with the best of intentions but it backfired horribly because it did not connect with the target audience. Simple. A lot of people did not understand why it was done.

No, it backfired because it triggered a transphobic boycott of the company. It had nothing to do with how the target audience (hint, it wasn’t you) received the video.

No it didn’t.

Shooting melodramatically at beer cans because you don’t like an Instagram influencer they sponsored is pretty much peak drama queen content.

 

[Meythia]

Why not just use hydrogen now? Is it lack of availability

Because companies never create the 2nd next hype to sell but the next hype to sell, which currently is BEV, and when that has been milked it will be the 2nd next hype. Will that be hydrogen? Who knows, but it would - right now - in my unscientific opinion already be better than mining lithium and creating heavy cars, that also need a totally renewed energy grid to sustain unchanged global population habbits. Because people dont change easily as we know, otherwise we wouldnt be talking about CO2 emissions and trying to figure out how to reduce them.