Good for Jeff Gordon to win. Since this is a non-points event, he still now has some motivation and determination and focus that he can win almost any race this season. I believe in the psychology that winning a race (and this is going to sound obvious) makes you want to win more. The real challenge to NASCAR is... how do you race the Chase? Do you have some so-so runs just to try to stay in the Top 12, or do you have a lackluster (yet consistent) 26 races that by the time the Chase rolls around, you're basically rejuvenated and willing to go win a title?
Jeff Gordon's never won the Chase for the Cup while his teammate has done it three successive years. A fifth championship for the #24 sounds quite sweet, doesn't it? Go get 'em, Jeff Gordon! Also, go Jimmie Johnson and Carl Edwards!