I don't have a problem with references in general, be they to previous entries in the franchise or something else entirely. Heck, one of my favorite games of all time is a big reference.
The problem I have with Payback is it's basically throwing every single reference it can think of at your face and see what sticks. Had the opponent list in the Outlaws Rush contained one name that was significantly similar to a previous NFS character, that'd be fine. Two is pushing it a bit. Three is just begging for people to notice how clever the game is, nevermind how one certain character is actually in-your-face obvious.
Particularly that last one is not a reference. That's what I would call actively trying to shoehorn Payback into the Black Box universe.
A clever-ish reference would've been if the one person I mentioned in my previous post didn't.. do what he does. Just that he was there, had a line and was a recognisable voice for anyone with a memory. That's how you do clever references.
Besides, most younger/newer players either probably wouldn't bother playing the games they're so heavily trying to make you remember, or they might be different, pick them up and pick up on a few things they wouldn't without. Much like how you can easily play GTA V without playing GTA IV, but then you wouldn't nod your head at that "Eastern European guy making moves in Liberty City". See where I'm coming from?
My problem isn't with the occational reference. My problem is with references that are this in-your-face and really only there to create some artificial link that, again, anyone but the people who've been playing it for longer (as I say it once more, the Black Box games are
ten - getting on for fifteen in some cases - years old by now) or replay the older games would have a chance of noticing anyway.
I'd disagree with the wording there, and this isn't really the same thing. If the developer puts a line in that specifically reads something about either a previous character or location, that's part of *the* game, as in the game has forever established that connection, like when Most Wanted made a passing reference to Underground 2. If you make your own little reference, it's part of *your* game. You can start a new save and not do that, and it would have no further consequences. The community doing community things do not, in any way, tie one game to another.
Case in point: I've made a Meinmacht livery for my R32 Skyline in GTS - does that mean PD is actively trying to fit GTS into the GTA universe, or is that just me doing my own thing, having a bit of fun with it?