You know exactly what I mean - the ad assumes that it can make light of what is a serious issue for many people. Applied in any other context, it would draw outrage and condemnation, but here the criticism is being directed at the people who feel put out by the ad's insensitivity. The Black Lives Matter protests might not be on the same scale as the Holocaust or Pearl Harbour, but think about the implications of what you said: because the disproportionate number of killings (and yes, they are disproportionately high, not "apparently") isn't as extensive as the Holocaust or Pearl Harbour, it's not as important. So how many unarmed African Americans have to be killed by police before it's considered serious enough that mocking it is unacceptable?
I don't think the advert is trying to mock protesters, it's probably going for something along the lines of that people should come together and talk over a Pepsi or something like that, it's hard to tell as it's a pretty stupid advert, as most are. But if people hadn't made a vague connection to BLM movements it wouldn't even be news, and there definitely wouldn't be more outrage! It would just be put down as another stupid advert to ignore.
Now I'm shocked that I have to explain to you the difference changing the advert to a Jew making peace to a Nazi in WW2 would make (well, not really), but it's slightly more plausible that coming together and talking over a Pepsi can be a solution when the issue is potential failings in American policing that result in deaths of unarmed civilians, compared to when the issue is the systematic murder of 6 million people.
Oh, the killing of unarmed black people in America is only disproportionate in terms of their population, but if you take into account violent crime rates, it really isn't.
And because I know you'll try and argue the point, here;
According the Guardian, 42 out of 266 black people killed by police were unarmed, compared to 92 out of 574 white people. So out of the 1092 people killed by police, 53% were white, 16% of which were unarmed, and 24% were black, 16% of which were unarmed (shockingly similar percentages of unarmed people, those racist police clearly aren't doing a very good job)
https://www.theguardian.com/us-news...un/01/the-counted-police-killings-us-database
Now to crime statistics, lets use murder as it's the only one I can seem to find race data for. Out of the number of murders in 2014 where some detail of the offender is known (the only incidents included in the FBI data table), which is 5703, 47%, 2693, are committed by black people and 48%, 2756, are committed by white people.
https://ucr.fbi.gov/crime-in-the-u....f_vicitm_by_race_and_sex_of_offender_2014.xls
So 47% of murders are committed by black people, and I've seen figures suggesting the numbers are similar for other types of violent crime, yet only 24% of people killed by police are black. So I suppose you can argue that they are disproportionately killed, but in their favour! Feel free to prove me wrong, although I imagine you will just ignore the evidence as usual.