I think the brand has much potential, but there misses a man like Kaz Yamauchi of Polyphony, who gives the game their DNA and magic. Of course, for example GT Sport has mistakes, too, but game has great atmosphere in his presentation
Yeah Forza's presentation has gone downhill after the transition to the Xbox One. Each of the first 4 Motorsport games had their own unique presentation, and Horizon 2 was good enough, but all the other recent games have had the same derivative UI that doesn't have any flair to it.
Hopefully all this time off and a new game director will let the next one breathe new life into the series, I think it needs to double down on the racing aspect, let Horizon do all the "fun" things. Motorsport needs to have the racing/tuning at the forefront and everything else secondary