Something I imagine we won't see in the US, despite Toyota howling about the slow sales of the FR-S versus the BRZ. Its weird how the press here chalks it all up to "not enough power," when I think anyone with sense of mind would realize the cars are overpriced by about $1500. Mark them down, scream about it on the proper automotive blogs, and the fanatics will come calling. Priced competitively with cars that would be frequently cross-shopped with it (ie, WRX, Focus ST, Fiesta ST and GTI), they'd do a hell of a lot better.
The FR-S has been outselling the BRZ by a ratio of more than 3:1 since day 1. The ratio has come down now to around 2:1 (in 2014 sales), and that's more than likely due to Subaru dealers initially selling for a premium over sticker, who are now willing to deal on price. Where as Scion sticks to their pure-price model and won't deal unless it's last year's model.
2012 sales:
FR-S: 11,417 / BRZ: 4,144
2013 sales:
FR-S: 18,327 / BRZ: 8,587
Likewise, I disagree about the car being overpriced. If anything, it's the bargain of the decade. The Focus ST and GTI, when loaded up with a few options, are all around the same price or in some cases more than a comparable FR-S/BRZ. The Fiesta ST can be had for less. But all of those cars are FWD. The WRX is considerably more (if you want one that really goes)
That's an interesting one. Over here the BRZ is the slower seller (though neither is exactly flying out of the showrooms - you still see a hell of a lot more MX-5s).
It is in North America too. YSSMAN is wrong about that.
Isn't the MX5 outselling both the fr-s and brz while costing just as much and having less power?
No, not even close. But again, it's not fair to judge a car (MX-5) that is in it's 5th/6th year of the current model vs the FT86 platform that's still selling well because it's 'new'.
Total FT86 sales (FR-S & BRZ combined) vs MX5 in the United States:
2012: FT86: 15,561 / MX-5: 6,305
2013: FT86: 26,914 / MX-5: 5,780
(You can pull these right of cars.com)
The numbers for 2012 were slightly off since the '86 was only available for sale starting around April of 2012. First year sales numbers of any model are normally higher. But even if you compare 2nd year sales of the current (3rd generation) MX-5, it sold 15,075 in 2007. Once the 86 platform is in it's 4th or 5th year without a refresh, I'm pretty sure it will have sunk considerably and leveled off.
Let's face it: there are no curvy roads to enjoy driving the BRZFRS. All of us just want something practical that can get great fuel economy, yet overtake with ease.
That's just silly. Not everybody lives in FL or TX. I live in an area full of curvy switch-backs, elevation changes and practically no traffic lights. And I'm in Northern NJ--just an hour from Manhattan. (It's not like I'm in Colorado or something).