Yea they also give you money off if you bring in the older one.Atleast with the Ipad
It's still the same business principle whether you get money off or not. People buy them knowing the next one a year later will have 'new' features that the one they're buying now could have. They obviously see what they're buying as still good value, so I have the same feeling about games. If I think what they offer me is worthy of £40, I don't mind if they then offer a ton of DLC. I've got my monies worth, that's just a premium add on. If Forza 4 shipped with 100 less cars than FM3 I wouldn't think I'd got my £40 worth, and would be annoyed greatly if they then added cars on in DLC. But they didn't.