Buick has dusted off the Invicta name, which hasn't been used by the brand since 1959, for its newest concept that debuted today at the Beijing Motor Show. The mid-size sedan previews the look of what U.S. customers will get with the next redesign of the LaCrosse sedan, and draws much of its design inspiration from Buick's most recent concepts like the Riviera and Velite. The Invicta features traditional Buick design cues like its waterfall grille and portholes, relocated on this car to the hood rather than the front fenders, but the rest of its styling is modern and fresh in a decidedly un-Buick way. The high beltline is a common element in many auto designs today, and is used well on the Invicta to give the concept a big presence for a mid-size car. We particular the shape of the lower air intake up front and the "sweepspear" character line along the side of the car. The sweepspear looks a bit like the sheetmetal kink on the Dodge Avenger, but so much better. The interior, meanwhile, appears surprisingly production ready with a wraparound dash and self-contained location for all controls above the sweeping center console.
Power for the concept comes from a turbocharged, direct-inject four-cylinder engine producing 250 horsepower and 220 pound-feet of torque, which is hooked up to a six-speed automatic transmission. Since it's a concept, however, the Invicta's powertrain is pretty immaterial. We're interested in its styling since it's likely what we'll see on the next-gen LaCrosse, which is scheduled to switch over to the Epsilon II platform that's shared with the Chevy Malibu when it debuts as a 2010 model. According to spy shots, things are coming along quite nicely.