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That's because there wasn't anything to the backstory. It was gone. Suddenly, it's there; and now that it is it's obviously important.I liked the introduction of an over-arching plot, the as-per-usual excellent dialogue and humour, and the backstory and plot of the Crystal Empire as a whole. I don't think that it necessarily brought any particular holes or contradictions, either, which for some was a big worry before the episode aired.
It also managed to contradict itself in the 2 minute span Celly talked about it when she handwaved why Twilight never had heard of it. "Me and Luna were the ones who personally vanquished the bad guy way back when, but nope. I barely remember it either.
In addition, I think that the criticism of King Sombre is a little unfair; Discord and Nightmare Moon were meant to be characters that the mane six (or at the very least Twilight) interacted with. Sombre, I felt, did his job well as a different kind of villain; call him stereotypical and character-less, but he was very competent as a sort of unseen threat - and he was basically a representation of pure, unbridled fear and evil, (in a sense, like Mr. Shadow in The Fifth Element) as seen especially in the magic door scene. His powers were revealed to be mostlyscaring the wits out of almost everyone who's ever had anything to do with himpsychological; the whole premise of his evil was corruption, and Celestia's fears that his corruption of the Crystal Empire would spread to the rest of Equestria make him a foreboding threat - and whereas Discord had an element of comedy and Nightmare Moon had an element of tragedy, Sombre was just... evil. The fact that he didn't interact with the ponies directly and always remained as a kind of time bomb in the background made him ominous and threatening as opposed to anything else.
Being a Doctor Claw equivalent isn't a feather in his cap. "He's evil, and there's nothing else to it" can work if you try to actually sell it, but all they did with him was drop some buzzwords and give him a creepy voice.
Him being threatening was pretty questionable too, since neither Celly nor Luna were really worried about it compared to how they acted in previous episodes; most of the episode Twilight was more worried about disappointing Celly than actually stopping him; and none of the Mane Six were really bothered by what was going on. The only ones who actually seemed worried were Cadence and SA. Hence Show, not tell.
Him being threatening was pretty questionable too, since neither Celly nor Luna were really worried about it compared to how they acted in previous episodes; most of the episode Twilight was more worried about disappointing Celly than actually stopping him; and none of the Mane Six were really bothered by what was going on. The only ones who actually seemed worried were Cadence and SA. Hence Show, not tell.
And besides; he's no more or less generic than stereotypical snake-in-the-grass Chrysalis, (no matter how good you thought her song was) especially when you take into account the whole "power of love" scene at the end of that episode.
Chrysalis at least had a motivation for her actions and a personality; and her scheme itself was clever even if she was surprised it worked after Celly found out about it.
That last one especially, in fact; I, for one, am incredibly interested in what the future holds for her, and considering that she actually is the main character and has always been (whether you like it or not), the prospect of her having an epic "higher purpose", so to speak, is extremely enticing.
The show was always an ensemble show, to the extent of even her being the main character was arguable during the second season. I don't want the show to start revolving around her going around and beating people up and the entire rest of the cast being pretty much useless, and I would very much argue that it would be a detriment to the quality of the entire thing if that started happening.
Ballad of the Crystal Ponies most certainly wasn't exclusively intended to simply sell the products to us; it was a nicely melodic little montage of the makings of the Crystal Fair, and in my opinion, simply couldn't have been executed any better than it was. I think that you'd have to be very jaded, disillusioned and cynical to think that the latter song was solely intended to be a mere marketing ploy; it certainly didn't seem that way to me, and never came across as anything other than an enjoyably well-done and pleasant track that complimented the plot and setting very well.
It came just short of listing the prices for the toys when they show up on shelves. It was a product list with a backing melody, and even when they were singing it was just them talking.
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