$120 USD = £75 GBP
£75 GBP = $150 AD
Not to steep if you never had to pay for any future DL. However AERO HDT posted something interesting over on OPC, copied and pasted below.
This may sound silly to all of you, but I only bought a PS3 to play Gran Turismo. The two go hand in hand if you ask me.
The question of price is something that I've debated on for quite some time because certain people value certain things in certain ways. How much is one dollar or one euro or one pound worth to anyone? For some it's a bit of gas, for others, it's pocketmoney for a whole day. For some, the same amount of money is the equivalent to nothing more than church change, or spare coin for someone less fortunate than they are.
So I look at "what am I paying xxx amount of dollars for?" And quite simply, the entertainment I get in return, dollar-for-dollar, minute-for-minute has to equate in real terms as to what you'd expect for everyday value. I go to watch a movie at Village, I pay $17 bucks for a ticket (no joke) and I sit and watch a movie for 120 minutes. The movie might be good, it might be lousy, more often than not it's somewhere inbetween.
But on top of that, I've shelled out a further $15 bucks on popcorn, drinks and an icecream. So my two hour entertainment has cost me $32 (20 Euros, 15 pounds)...
Gran Turismo 5 will probably equate to about two thousand hours of entertainment for me. That's about 3 hours a day, 365 days a year for about two years, average. Two thousand hours of entertainment.
If I were to pay "Hollywood" dollar for this sort of fun, I'd be looking at ludicrous sums of money, because I'd have gone to see a thousand movies and forked out enough cash to buy a classic Porsche 911.
But instead, I only have to pay $120 dollars for this.
Now if you're looking at it from the other side of the fence, then you're saying that Sony are going to reap $120 per person, multiplied by 500,000 copies worldwide. Looks very neat doesn't it, $600,000,000? Of course that will never be a proper figure, because out of all of this, Sony are selling the game wholesale for about 50% of that price and are paying for manufacturing, shipping and all the other costs that are associated with production.
But does the profit Sony/PD make from the game bother me? No. Not one whit.
Why?
They deserve it. They produce a brilliant, out of this world experience that most of us will never have the chance to enjoy in real life driving terms. The memories of Gran Turismo 5, the friends, the sagas, the arguments, episodes and jaw-dropping moments that are going to fill our everyday mundane lives for the next few years, however trivial, are going to be worth every single cent of the asking price.
Sony Playstation 3 = $600
DFGT Steering Wheel = $120
Gran Turismo 5 Game = $120
Being able to take a Ferrari around the Nurburgring....?
Priceless.