My take on all of this is...
>The GTR market is too hard to compete in due to..
- Lower cost competitors (Vette, GT350, ETC)
- Cannibalism (Lexus)
- Badge snobbery (Porsche, Audi, Merc, BMW competitors)
- Pricing it out of reach (most fans can’t afford $100k car. No matter how much they like it or talk it up on the internet.)
- Low sales return for massive initial outlay (bespoke chassis).
>The lower market is sorted with the GT86.
- Great car for the price and it is acting as a feeder, with many owners now considering the step up to Supra.
>Which forces it into it’s current category.
- Looks wise, the concept would never work at this price point and needed to be toned down (safety, practicality, simplicity of production, mass-appeal, room for special editions & aftermarket.)
- Performance wise, with a couple arguable exceptions, it’s on the mark of its competitors
- Affordability wise, it’s an accessible dream car for the GT generation and a viable choice for the typical gentleman sports car buyer
- Reputation wise, it’s been trashed- to hell and back- by people who haven’t even seen one in person, much less driven it.
It’s 2019, not the golden financial era that birthed the Gran Turismo generation of sports cars. Manufacturers don’t have money to create a halo car at a loss. Especially for a brand that isn’t even upmarket to begin with.
“We will sell a few hundred $100k Supras a year; at a loss of $2k each, in the hope that a few more people buy a Corolla or GT86... which we make a few hundred bucks on each.”
I love cars, the A70 & A80 inclusive; but if I were in that board room, i’d suggest a move downmarket, and a partnership (like the brilliant one with Subaru) to make it a more attractive proposal.
Personally I see the A90 as a more than deserving successor. In a world where Evo & 3000GT is dead, STI is leaving your market, Z has gone untouched for a decade, GT86 is too slow and NSX & GTR are unobtainably expensive; the average guy can still buy a fast, good looking, fun to drive and exciting Japanese sports car brand new from the dealer.