Reuss has a particular interest in what happens with the SS because he was Managing Director at Holden while the next-generation Holden Commodore, the VE series the car that is the SS in its original guise was being developed. He said that from inception, it was decided that the VE series would be the car that would become Chevrolet's RWD halo sedan, rumors from three years ago even pegging it as a Chevy SS, and spearhead its NASCAR efforts.
The Australia-to-US move has been tried before with the Pontiac Monaro and G8, neither one working out as hoped. There are two vital ways in which the SS will not be The Pontiac G8 2.0, however: It's going upmarket and it's not for the masses.
In fact, Reuss said the SS is a completely different car from the G8, specifically in terms of refinement and NVH, and that's before you get to the high-power small-block V8 that, in his words, makes the SS "a four-door Corvette." The user interface, the tactile points, the perceived and real touches are a step in another direction, "quite different" is what we were told. Above that, Reuss said the entire SS package has been about making sure all aspects of the car fit together. "The integration in NVH, ride and handling has to match, and the refinement of the car will match the performance of the car." The meaning for us is, "Don't expect this to be like the G8 or the G8 GXP." We should expect it to be better. We don't have a problem with that, since the G8 GXP was one of our favorite cars.
Any time you mention the word Corvette, you're probably not talking about an inexpensive car. Add two more doors, three more seats, the tuning work needed to keep the word "Corvette" in the conversation and the phrase "halo car," and you're definitely not talking about an inexpensive vehicle. Therefore, Chevy is treating the SS like a halo car: Instead of making grand predictions about production volumes or churning out a performance car that sits on dealer lots, Reuss said, "We will fill the orders of the people who want them."
In terms of where SS buyers might also be looking, Caldwell said, "We're in a unique spot because there isn't a lot of competition at the Chevy level."
When we succumbed to asking the boilerplate "Who is this car for?" question that always comes up when a manufacturer presents an upmarket offering, Reuss looked thoughtful and said, "Anyone who has the right amount of money and shows up in a Chevrolet dealership, we will sell them this car." Point taken. "You don't want to overthink this stuff we haven't focus-grouped it," he added. "It's going to be a really good car. People are going to want it." Right on.