You still haven't refuted my point that drivers manipulate the media.
With that said, the media tends to pick their favorites; nationalism, geniality, and whether you can get good copy from them also play a huge role. Of course the driver from the same nation as the publication is going to get it a bit easier, and there might be a closer relationship between that driver and a cherry-picked interviewer. And when it comes down to it, people love (or at least, want to hear from) a winner.
I recall drivers like Prost and Piquet getting accolades from the press because they always found time to speak - the former never seemed to complain to the press and the latter was usually saying or doing something silly. When it came time to deal with Senna...he was the quiet and reserved one until his later years in the sport. Mansell was the drama king, Boutsen was another one with time to spare for the press. They loved Keke Rosberg because he spoke his mind in an ever-over-professional sport, and found Reutemann too quiet and moody to approach.
I don't think that's changed much, although press access is different now; the amount of individual time they get with drivers is much less than before: more is asked of the drivers from the teams/sponsors, there are more journalists in and around the sport than ever before, and they are a bit more programmed to say just the right things. Top that off with comments that are directed to groups of journalists rather than one-on-one. Given a reporter with just a little time to interview a driver who is always "too busy" or waves them off, you can bet they'll have less-than flattering things to say about that driver.
I'm sure drivers do manipulate the press a little because they rarely trust them, or at least, they're not going to give up any secrets. They're not going to show their weaknesses to be oft-repeated. They're heavily coached at maneuvering around questions, and for some, that's the only passing they get all weekend long. Likewise, the press has to zip their lips a little bit, because they know that becoming un-endearing to Ferrari's country club, calling out McLaren's BS press releases, or god forbid...the ire of Helmut Marko might mean a lack of access to the sport-behind-the-sport, and getting booted down to the minor leagues or obscurity due to irrelevance.