To me, neither. I don’t think there is a lack of women in F1 because of either lack of opportunity, or because some guard of old boys is actively keeping them out.
I think there is a lack of women in F1 because there aren’t very many parents taking their 5-10 year old daughters to kart tracks - and that’s a sociatal issue, not a motorsport issue.
But things are changing!! With each passing generation, we see more and more women competing at higher and higher levels in previously male dominated sports. Today, we are seeing females win motorcycle world championships, there are more and more women at the local dirt bike track every time I go, people are starting to seriously debate whether or not Serina Williams can beat men....female mixed martial arts fighters challenging men to fights.
I really do not see how offering a free series to 20 mostly European women is going to get more 5-10 year old girls at kart tracks all over the world.
In my opinion, we don’t see women in F1 right now because none have demonstrated they are good enough. If there is a 10 year old girl out there with as much talent as a Lando Norris or Lewis Hamilton, then she’d be signed by a McLaren or the like, the same way those kids were. Fact is, those girls don’t exist right now (either that or F1 scouting is terrible). Everyone that I can think of who has progressed past F3 in recent memory, be it Ocon, Stroll, LeClerc, Russel, along with the likes of Joel Ericsson, Xou, Schumacher, Armstrong iirc, Ticktum, and more - all of these have been identified as top talents long BEFORE they reach the F3 level. For these kids, funding at the F3 level was not a problem, as they’d already demonstrated they were fast enough to warrant interest. Verstappen and Rosenqvest are the only two top F3 drivers I can think of who didn’t have official F1 connections before F3, but they both had their own unique connections (Jos for Max onviously, and Stephan Johansson for Felix).
Creating this W-Series is not going to help female talent catch up to the likes of a Verstappen, or Ocon, or LeClerc, who were already miles ahead of the competition before they reached F3. Its not going to help them catch up, and I don’t think it’s going to encourage more 5-10 year old girls to start karting, or more importantly, to be excellent in karting.
When you say
That means it will give potential sponsors and racing teams a very, very easy way to see the racecraft and speed (and then the public personality in interviews, as well as social media engagement and following) of up to 20 female racing drivers who may have flown under the radar to this point.
......why would a female racer who had genuine speed and exceptional racecraft be flying under the radar? If they were actually fast, wouldn’t they be on people’s radar?
Something I haven’t touched on, but your post brings up, is that marketability of these women. Yoikes. And how exactly would one go about making a young female racing driver “more marketable”? Perhaps by doing some photo shoots for FHM like Danica Patrick did? Or maybe being a Ralph Lauren fashion model like Lewis? I cringe at the fact that these 20 young women will be hand picked by a commitee - a commitee who’s ultimate goal is to get a female in F1. Like you mentioned, marketability is part of the puzzle to get to F1.....so mark my words, subconsciously or not, that commitee will take attraciveness and sexual appeal into account when picking their 20 candidates.
Speaking of Danica, are there any statistics which indicate that Danica’s prencese in NASCAR has boosted female participation in NASCAR’s junior series?