The rumour mill began to do its job last week's wednesday, when the biggest sport magazine of Italy, Gazzetta dello Sport, speculated that Räikkönen would have to make way for Fernando Alonso during the next season.
The rumour isn't actually so new, because the Spanish media has been telling the same story for a year now. Ever more credibility gave to this the magazine's long-time F1 reporter Pino Allievi, who has been told to have good relations with Ferrari.
To get higher sells, IS Veikkaaja lifted up today the same news quite visibly - with Gazzetta dello Sport and Allievi as the source. The Finnish media spread the news immediately, which Räikkönen's people denied almost as quickly.
It didn't take longer than three hours when the big news broke back to Italy. "Finnish press: Kimi leaves the F1 circus in the end of the year", stated a daytime mag from Torino, La Stampa, on its website. "Kimi says goodbye to Ferrari and F1", reported Sportal pointing towards IS Veikkaaja. Sooner or later the same news will reach the English and Spanish sites - getting more and more a dramatic tone.
Even though I [the original writer] wouldn't bet my whole fortune for seeing Räikkönen driving a Ferrari next year, you should always remember, that rumours of getting fired haven't still got any proof behind themselves.