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Maybe Porsche doesn't take videogames seriously. Maybe Porsche doesn't think videogames = marketing. Maybe Porsche just wants the convenience of dealing with one developer. There are lots of reasons why Porsche would have an exclusive arrangement and not give two craps about what anyone thinks.
I'm not contesting that. EA effectively have exclusivity, that's the only thing we do know, and guesses as to why are just that..
What I would argue though is that while Porsche may not care about the videogame industry (unlikely), they have a duty to their shareholders to protect their brand identity, and brand value. Therefore whatever decisions they took, they wouldn't have taken lightly. It's not free money, they are exchanging brand identity for it.
As I say, I think it's pointless to debate the specifics, no-one knows other than Porshche, EA, and some very well paid lawyers. Arguing about it won't change the current situation.