So Jalopnik is asking:
How Can Chevy Make The 2014 Corvette Appeal To Young Buyers?
Honestly, I don't think GM can. Unless they make the car the same price as a V8 Camaro or Mustang younger buyers simply can't afford it for the most part. There's nothing on a Corvette that makes it worth the $60,000+ price tag in my opinion, especially when you can get a Camaro with a very similar engine for half the price and pretty similar performance.
Thoughts?
It largely depends on what they make this new Corvette out to be. By all means, as a long-time member of a GM family, and a long-time Corvette fan, I will likely be in their "target market" regardless of what they do to it. As of right now, it looks as though they intend to move the car significantly upmarket, but it also seems that they wish to offer "affordable" versions as always.
The great thing about the Corvette is that it is within reach, but it is also at a high enough cost that you have to work for it. When you've got a Corvette, to some, it means that you've "made it." It's the car that the Astronauts drove, that won races on Sunday and sold on Monday. Duntov made it a performer, but it was still civilized enough to take the Mrs. out to dinner in.
The Corvette of today has to deal with an odd bit of plurality that I don't think has been in the nature of the vehicle for quite some time. While Chevrolet needs to continue to cater to those who wish to have the car as a comfortable, daily-use, success icon... They also love to knock gloves with Porsche, SRT and whoever else is willing to give a fight. My assumption would be that we're going to see the car split into two, or maybe three separate personalities, much like the Porsche 911. On the lower-end, a luxurious sports car that is capable for day-to-day use. A track-day special somewhere in the middle, presumably a continuation of the Z06 model designation. And finally, a top-dog luxury performance blaster, likely the continuation of the ZR1 name.
...But much of this get's away from the original point...
This is what Chevrolet has to count on with young buyers:
The people at Chevrolet are smart enough to test the waters with vehicles that are going to appeal to a wide variety of buyers, and the split between the sporting end of the brand is a necessary step forward. By offering the Code at the bottom, making the Camaro a smaller and more focused middle sibling, and letting the Corvette continue it's stewardship as GM's halo car, I don't really see any problem in that run. I could go out and pick up a Code, and after a few years, graduate to either one of it's older siblings.
And while I'd certainly agree that the ZL1 is a direct competitor to the standard Corvette, they are ultimately different vehicles. Although I'd much rather have a 1LE Camaro than the majority of the Corvette lineup, a Camaro is after all just a Camaro. The Corvette will forever be more special, regardless of the performance similarities. But even then, it has largely been the same story since the Camaro showed up in 1967. With the right option boxes ticked, the Camaro was the better-driving, cheaper, and arguably better-looking option on and off. But it wasn't a Corvette.
We shall see, of course. I can foresee GM going full-force into making the Corvette a very different car to attract younger buyers. Offering more affordable models with greater performance capabilities would be a great place to start. Still, even if it is starting at $60k with a 430 BHP V8 and a seven-speed manual transmission, it's a hell of a deal compared to much of the rest of the sports car market. Even if I'd rather have a Code to begin with, part of me still very much wants a Corvette.
...Even if it is a '67 convertible, or a '91 ZR-1...