- 1,603
- Alhambra, CA
- chop-uh
- Sr Crumbbiscuit
Because North America is the biggest market for large* pickups. The X class is an actually functional middle-sized utility, rather than an oversized compensation machine. Americans don't like smaller pickups and especially not curvy ones because they're not 'manly' enough. That's why all the best sellers in America are the size of Titanic and as craggy as the iceberg that sank her.
And besides. Mercedes in the USA is seen as a luxury brand. And most pickup buyers are buying them for the image of being a blue collar good ol boy rather than because they have an actual use for them. Mercedes most definitely doesn't have a blue collar image like Dodge/Chevrolet/Ford.
I think the tide is starting to turn on that perception. The fact that they're airing Sprinter and Metris ads on TV and radio (and more and more Mercedes vans are showing up in dealers and on the road) is exposing more and more people here to the fact that, globally, the brand has a legit blue collar side in addition to the leather-and-wood-lined passenger cars and SUVs. Plus there's the fact that (some) people are actually willing to pay $60k or more for luxed-up full-size pickups like the Sierra Denali and F-150 Limited, so a conceptually similar (Maybe based on the Titan but with Mercedes powertrains, a la the Navara based X-Class?) offering from Mercedes is no longer that far-fetched, IMHO. Same goes for medium duty (Class 5, 6 and 7) trucks, perhaps with Sprinter-based cabs (like how the last gen GM Kodiak/Top-Kick cabs were Express/Savana derived) and twinned with a new Freightliner model line for its dealers to sell.