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As @Pagey279 also says, there's potential to have 'grid girls' replaced with people who simply represent each team, much like mascots in football/soccer. It's not an outlandish concept.
I'm down with that..
... but equally, if a team wanted a beautiful woman in figure hugging lycra to represent them, I'd be down with that too.
edit: Just in case the photo is not showing up, it's from a story about the "Support our Paras" BTCC team. Link to the story here -> http://www.maxcoatesracing.co.uk/paras-racing-get-hero-visit