I agree, progressing through the game should be compelling. It should leave you on the edge of your seat, screaming for joy when you win a hard fought race. Qualifying should mean something, passes should be well planned and well crafted, risk should be followed by success and reward. You should look forward to getting home and racing every day if possible.
And that's exactly what I want to do...ONLINE. I along with many, many others, have zero interest in racing the AI, and License Tests, and Challenges and A/B/C-Z Spec. To me it's like trying to interest people in silent movies in 1928, or trying to get kids to learn the slide rule in 1976, or trying to convince people that phone booths were a more convenient option than cell phones in 1992. Pandora's Box is open and it cannot be closed.
That's not to say that you can't enjoy that part of the game, I don't want to take it away from you if that's what you want to do, go for it. But it'll be 2014 when the game is in full swing, not 1999. The world is moving online and in my opinion, shared by many others, PD should be looking at a fundamental shift in how the game is played, offering up options to satisfy at least the two primary preferences for game play, online and offline.