Well, a lot of us are scared in that way. Many fans want to see "their team" be the best.
But the rest of us are aware of what Micro$oft is all about. As a monopoly, they've become a technological mafia since the 90s, and many of us are aware that their somewhat discredited "embrace, extend and extinguish" philosophy is real. In other words, take what's good in the market, see if it can be improved, and then pay whatever it takes and work as long as it takes to make it exclusive, so that eventually you can only get it from Microsoft.
iTunes being created by Apple is fine. The other music download services are still doing their own thing. But MS setting up a serious music service like that would mean danger to the entire market, because they would do whatever it takes to make it difficult to impossible to legally carry on an internet business. Or, structure the market legally so that everyone has to pay MS also for some idiotic patent they'll make that is part of some net or music distro system that has already been patented or trademarked, but because of our brain dead patent system, will sneak in under the radar. Don't believe me?
Microsoft recently patented the graphic of "page turning" in visual devices, which could be trouble for companies such as Amazon and Apple which spent a lot of work to put this technology in their products.
Microsoft patents page turning graphic
Microsoft was evidently in collusion with Immersion over the lawsuit against SONY for the inclusion of "rumble" devices in the PS3 controller. It became known that MS was going to get a portion of the settlement from SONY when the case was settled, even to having to pay an amount for every Playstation game sold! SONY managed to torpedo Microsoft's insidious settlement plans by settling out of court with Immersion. Man, was MS mad...
Microsoft's scheme backfires
How about
Microsoft patents the privileges of a user
Or
Microsoft patents automatic OS shutdown?
For that matter,
Microsoft patents double clicking with a button.
In the same article:
Kids, there are THOUSANDS of these instances with Microsoft. This is why allowing M$ to invade every area of our digital lives is a bad, BAD idea. This is also why I'm likely done buying anything from Microsoft. I know this is way OT, but it needs to be pointed out to the unaware.