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Imagine what car culture will be like 10 years from now. I'd imagine that most of the things that people think are cool now will look very stupid by then.
This was only the case in the US where there was never much of a "trickle down" of technology from the motorsports scene. You look back at car tuning in Japan 12+ years ago and there was actually less of a "ricer" scene than there is today since the only people who were really into cars were the die-hard enthusiasts. They tuned their cars with performance parts which, by association, look awesome. Not parts that are made to look "cool." That didn't even exist in Japan at the time
So when modifying cars began to get popular here, companies began selling the "look cool" parts. Eventually, more and more US tuners began poping up and manufacturing decent performance parts through R&D etc...
10 years from now we will look back at the awesome cars of today with their awesome parts and still think they're awesome in the same way that we still think that all the famous cars of the 90s from Japan are still awesome.