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From what I understand, that's a different car. The Miami reveal is of a two-door concept, rather than the four-door camoed thing.
Jaguar Reveals Rebrand for its EV Future (😬)
- Thread starter Famine
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- GTP_Mars
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- topu999
I don't know why, it's pretty cool.
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- cutback73
- cutback73
As expected, this concept has no rear window, which means a view screen of some sorts inside.
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- Connecticut
- Ridley-X4
It all reminds me of that one meme, set a pool, with the parent happily holding a kid up in the background while another kid, alone in the foreground, looks worried, and then the second frame depicts a skeleton sitting in a chair at the bottom of the ocean.
So, my take on this meme?
Kid being held up: Aston Martin (Especially with both an F1 and a prototype program!) and McLaren
Kid drowning: Jaguar/Land Rover and Lotus
Skeleton: MG and Rover
So, my take on this meme?
Kid being held up: Aston Martin (Especially with both an F1 and a prototype program!) and McLaren
Kid drowning: Jaguar/Land Rover and Lotus
Skeleton: MG and Rover
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- 17,144
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oh.
so it's not bad because it's jumping on the generic Apple clone design ethos a decade after companies started getting made fun of for doing it (again, it's been so long that companies have already started switching back)
it's not bad because it's stupidly formatted in a way that draws direct attention to the fact that it is just the current Google logo
it's not bad because the accompanying ad is art student wankery that does nothing for the brand
it's bad because of WOKE.
so it's not bad because it's jumping on the generic Apple clone design ethos a decade after companies started getting made fun of for doing it (again, it's been so long that companies have already started switching back)
it's not bad because it's stupidly formatted in a way that draws direct attention to the fact that it is just the current Google logo
it's not bad because the accompanying ad is art student wankery that does nothing for the brand
it's bad because of WOKE.
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Is there a problem?
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Clearly... if such an important issue is being completely missed by the mainstream media! I'm utterly aghast at the total failure of journalistic integrity and now have deep fears surrounding the competence of our media outlets. I mean, don't people realise the significance of tweaking an advert for broadcast in Iraq! Wake up sheeple! This could undermine our entire society and culture! It's waaaayyyy more important to focus on what a failing car company puts in it's adverts in a middle eastern country than it might be to bother looking at the human rights abuses that appear to be both legal and endemic in such countries!
That's sarcasm by the way. If you want to focus on Iraqi advertising, you go for it.
How can a human right abuse be legal? Thats a kind of paradox.
As the BBC news quoted someone "Go woke, go broke" and this branding will "cost jobs and do real damage".
Martin Brundle thinks it genius. That is interesting because he has the money to buy a £100k car.
For the new concept. I looked back at the cost of the 1961 Jaguar E-type, inflation adjusted that was £39,000. And it was higher top speed than a Ferrari of the time and half the price. And looked good in my view.
So to reinvent themselves reasonably I think they need to "copy" that business ethos while creating a new fresh branding if they wish.
They should aim small size £40k car. That competes on its own terms with a Ferrari.
A new MX5 starts from £28k. They got scope to work with in budget.
Jaguar electric drive in a colaborative Mazda constructed body? Just in time for new MX5 hybrid models to come by 2027. Idle thoughts now.
Martin Brundle thinks it genius. That is interesting because he has the money to buy a £100k car.
For the new concept. I looked back at the cost of the 1961 Jaguar E-type, inflation adjusted that was £39,000. And it was higher top speed than a Ferrari of the time and half the price. And looked good in my view.
So to reinvent themselves reasonably I think they need to "copy" that business ethos while creating a new fresh branding if they wish.
They should aim small size £40k car. That competes on its own terms with a Ferrari.
A new MX5 starts from £28k. They got scope to work with in budget.
Jaguar electric drive in a colaborative Mazda constructed body? Just in time for new MX5 hybrid models to come by 2027. Idle thoughts now.
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Keef
Premium
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- GTP_KeefRacer
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83 weeks and the only thing that happened was this haunches got wider? Or did it take them 83 weeks for the marketers to figure out what to do with the designers' LSD-fed designs?
I had a thought. If this new image turns out to be some cyberpunk rehash of 70s psychadelic "Jaaaaag" iconography then it could be a good thing. I realized that I'm probably reacting to this rebranding the same way scruffy elders reacted to psychadelic culture back in the day.
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- 4,147
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- cutback73
- cutback73
Well, one thing that definitely HAS been achieved by this marketing... a LOT of people are talking about it. Which means that a LOT of people are also now looking out for the concept car.
I was out with friends on Friday and there was a discussion about it then.
If you believe the old saying "there's no such thing as bad publicity" then they've done what they set out to achieve.
I was out with friends on Friday and there was a discussion about it then.
If you believe the old saying "there's no such thing as bad publicity" then they've done what they set out to achieve.
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That can hold true in entertainment where all you need is people to look, but in sales a bad marketing campaign makes people expect a bad product. If people have already made up their mind that Jaguar's next car is going to be terrible because of how off-putting the marketing and rebranding is, then that negative opinion is going to keep carrying over when the car is presented and won't be changed unless the end product is extremely groundbreaking.
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- PrecisionXCIV
I think this is true in most cases, but there would certainly be edge cases where getting people talking would have very negative implications.
Like the example provided in this video; a scenario where a global restaurant brand posts videos of rats running amok in their chains would certainly get people talking, but I'd be surprised if it ever returned to even having a fraction of its popularity.
- 23,963
- It/It
- GTP_TheCracker
I'm pretty sure the whole concept behind this marketing campaign is to garner column inches and whatever the social media equivalent of that is.
There'll be an averagely striking concept car, followed in a year or so's time by a much watered down near-production concept, followed six months later by a pretty conventional production car.
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