Mitsubishi modifies 2004 WRC plans

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Mitsubishi will modify its 2004 World Rally Championship activities, switching focus to spending more time further developing the Lancer World Rally Car in preparation for 2005.

As a consequence, Mitsubishi will reduce its WRC activities after August’s Rallye Deutschland and will not contest the championship from Rally Japan (September 2-5) through to Rally Australia (November 11-14). The focus for the remainder of the season will be to develop the Lancer WRC. Mitsubishi will use one or two selected European rallies as an intensive test and development platform for the Lancer WRC. The new WRC programme for 2004 will not affect Mitsubishi's long-term programme to the WRC until 2006.

Sven Quandt, President of MMSP GmbH, Mitsubishi Motors’ motorsport company, said: “We started this season with a three-year plan. The first year with the new car back in the WRC was mainly focused to develop our new Lancer WRC. To pull out from the whole championship for the rest of the season gives us the possibility to further develop our car with all the experience we have gained since the Monte Carlo Rally this year, where we finished in sixth place.”

Akira Kijima, Managing Director and Head of Products Operations, Mitsubishi Motors, added: “Our commitment to motorsport will continue. Rallying is central to our brand philosophy and we will continue to use motorsport to technically develop our production cars. But we have to consider how best to optimise our resources and find our way back to the enormous success we have had in previous years. This is not easy with such an intense world rally programme, so the only way to find time for this is to temporarily reduce our programme.”

Mitsubishi's preparation for the 2005 WRC will continue as usual. The team has been on the international rally scene since 1967, winning the WRC series in 1996, 1997, 1998 and 1999 with Tommi Makinen, as well as the manufacturers’ title in 1998.
 
In other words, they're out of contention, after realizing it's next to impossible to catch the other four manufacturers.
Godspeed, Mitsubishi.
See you next year.
*hangs up RalliArt jacket and "GO PANIZZI!" flag*
 
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