^From a PC user's perspective, the problem was more of technical incompetence with a sprinkling of poor content in other catergories. I couldn't care too much about story, all I saw was an epic race ripe for fun.
Run was actually one of the freshest ideas for a NFS but still reminded of the original's point to point races. Inclusion of the Supra (and perhaps the newer RX7 and 993 GT2) helped in that regard. Graphical effects and unique locales are still fairly good too. Love the licensed and original soundtrack as well.
On the other hand:
- Oversensitve off-track reset, 30 fps cap and a control setting bug before the long overdue patch and a HT bug that still isn't fixed. (Latter is a Frostbite 2 issue that was patched out with other titles.)
- Car models and textures were meh. Some NFS editions looked identical, RS4 only available in silver...
- Physics felt inconsistent like Prostreet's and the tachometer and performance stats were inaccurate for most cars. (Can understand the pre-modified tier 1 GTR, 240Z, MX5 and GTi though.)
- Load and reset times were terrible (also tried a friend's better rig with a SSD).
- There was the classic Black-Box immobile puppet driver too and missing car details compared to HP2010 or in some cases, Shift 2. (Huayra's active aero for example.)
- Some tracks were too obviously recycled.
- Inability to jump to a certain event in a stage from the menu just to practice. (The Vegas, Avalanche, Chicago and New York events are fun and unique.)
- The Chicago incident played out almost exactly like the trailer/preview. If only driving faster resulted in being chased around downtown by the helicopter (like on the cover and implied in some trailers!) instead of being t-boned.
- Cutscenes cannot be skipped even from the 2nd time...
TLDR;
These flaws mostly have nothing to do with the story or QTEs. It's just poor design or QA/QC. Even a more fleshed out story with more QTEs wouldn't have saved the game.
If it weren't for Forza 4's release, maybe Shift 2 could've been the fall '11 NFS title. Both the NFSs would've benefitted from the extra dev time.